The Manifesto collection launched on 13 November is a real statement of intent: a look at the world that's "as honest as an animal", wich also aims to amalgamate its creative DNA in a collection of bold, confortable and iconic garments full of rock'n'roll .....
Director: Felipe Cano & Ivó Vinuesa
Client: THE ANIMAL OBSERVATORY
Production: Dora Joker
We present you on GoSee the film for the MANIFESTO COLLECTION of Spanish kidswear label THE ANIMAL OBSERVATORY by Creative Director Laia Aguilar. The film was produced by DORA JOKER, Barcelona. The collection was launched on 13 November and is much more than merely seasonal for the label – it is a matter of the heart: "The Manifesto collection launched on 13 November is a real statement of intent: a look at the world that's "as honest as an animal", which also aims to amalgamate its creative DNA in a collection of bold, comfortable and iconic garments full of rock'n'roll attitude and feminine elegance, with all the comfort and quality that the brand's fabrics and patterns always deliver."
The label continues : "In its Manifesto campaign, The Animals Observatory wanted to give glamour wings while paying homage to those childhood swings which, like the brand's logo, always took us soaring up and away, cradling our dreams and lifting our feet from the ground. That's what childhood is all about: flying high in thought and deed, watching the lives of grown-ups from the peak of our flight, relishing the present and laying down memories for the future. The Manifesto by The Animals Observatory, voiced by a young girl and enveloped in the emotion of music specially composed for the occasion, has become the purest essence of the brand."
About - Creative Director Laia Aguilar is presently based in the middle of the Empordà countryside close to the French border where she lives along with her husband and children and creates in a house full of books, pictures, toys, and magazines. The Animals Observatory is a timeless brand from a unique artist. Children and adults alike will be drawn to its sense of playfulness, comfort and aesthetic pleasure, all based on the philosophy of an old motto that Laia often repeats to her children: ‘Be a good animal, true to your instincts’.
We will celebrate the beauty of the passage of time through things.
We will be honest like animals and clever like children.
Every morning, as we open the wardrobe, we will sing old songs for a new world.
We will follow our instinct to the Northern Lights.
Love above all. Equality above all. Kindness above all.
We will play hide and seek with the stupid and the selfish. And they’ll never find us.
We will light candles with kisses and look each other in the eyes.
We will not respect museums that don’t tell the truth.
We will reject any wool that’s scratchy.
We will do things with passion, complete passion and nothing but passion.
About - The Animals Observatory is the result of a love at ﬁrst sight scenario between two people, Laia Aguilar and Jan Andreu. Having been a long-time admirer of Laia Aguilar’s work during her time as creative director for Bobo Choses, Jan Andreu proposed they join forces to found a new fashion brand for children. Jan Andreu has proved his incredible talent for business time and time again over the course of his career, but The Animals Observatory project represents the realization of one of his dreams as an entrepreneur, and particularly as a parent. theanimalsobservatory.com
At home in Barcelona for some time now, Swiss-born Anouk NITSCHE c/o FREDA+WOOLF, the production company DORA JOKER, also based in Barcelona, produced the ESPRIT KIDS campaign presented here on GoSee. Styling: Jet Vervest, make-up: Ana Peña and set design: Atelier Cristina Ramos.