It’s time to add a splash of colour to your drink and your perspective with Chambord and their new campaign, Live Rose Tinted.
Director: Vicky Lawton c/o THE GRAFT
DOP: Ed Gibbs
Production: Rankin Photography Ltd
Advertising Agency: Brave UK
Creative Director: Caroline Paris
Producer: Josh Parsons
Styling: Ellie Witt
Hair: Nick Irwin
Make-up: Marco Antonio
Manicure: Nickie Rhodes Hill
Model: Martine Lervick @ Lenis
Model2: Jessi @ Milk
Now is absolutely the time to add a splash of color to your drink and an itty-bitty adjustment in perspective towards the hue of pink – naturally accompanied by the liqueur from CHAMBORD: Live Rose Tinted! The brand new spot was created by Vicky Lawton, Director and Photographer c/o THE GRAFT and TONIC REPS, who asks you to stop waiting for an occasion and stage them yourself instead. And join in – with a cold mixed drink, underscored by a touch of deliciously luxurious berry liqueur from France.
"To match the flavorsome taste of the liqueur, Vicky created and captured a sumptuous lite-brite pop landscape, some seriously chic styling and an effervescent performance from the two main Chambord ladies." THE GRAFT lets us know.
Vicky on the spot: “Working with Creative Director Caroline Paris at Brave and the team at Chambord was a gorgeous experience. I enjoyed the whole process from developing the storyboard with some unique transitions to crafting the color palette and stylized lighting. The campaign is sophisticated, ever-so-chic, and has that certain Chambord je ne sais quoi. I love it!”
From now on, Chambord will certainly no longer be seen as just the luxurious – and you have to admit – fabulous extra drop in drinks at uber-exclusive events. No! It’s the splash of deliciousness in every moment. Whether a quiet night in or at the party of the year – because hey, we are the event!
“Chambord is a simple way to give daily life a dash of vibrancy by adding color, flavor and fun to the norm. Which is why we created a super-chic and stylish campaign aimed at inspiring people to live with the very same attitude: to Live Rose Tinted. Every creative touchpoint is a positive way to see the world with Chambord's ‘pink perspective’ and to break the familiarity of routine by putting an optimistic spin on life’s everyday moments.” Caroline Paris, Creative Director, Brave.
So get ready to put a bit more pink into your life and do what Chambord recommends: Live Rose Tinted.
About - Chambord Liqueur is a 16.5% abv raspberry liqueur modeled after a liqueur produced in the Loire Valley of France during the late 17th century. The Chambord brand has been owned and produced by the Brown-Forman Corporation since 2006. Chambord is produced in the Loire Valley from red and black raspberries, Madagascar vanilla, Moroccan citrus peel, honey and cognac. Whole raspberries and blackberries are steeped in French spirits for a period of several weeks to produce a fruit infusion. In 2006, the Chambord product brand was acquired by the Brown-Forman Corporation. chambordchannel.com