The agency from Los Angeles presents us an exciting new entry on GoSee : “Lucas Garrido’s photographs are at once intimate and universal. He gets inside of a moment, harnessing what things feel like rather than simply documenting what they are. And he does it with a light touch. Lucas’ images have style but are not stylized. They’re considered but feel entirely natural. His work is clearly beautiful, but you never feel like he has placed beauty above everything else. This is why he can move so fluidly among shooting campaigns for brands such as Nike, Gillette, and Coca-Cola.
His brain is a cavernous vault of references, a deep mine of new ideas and different approaches,” one creative director notes who has worked with Lucas. “The best thing you can do when you work with him is to talk to him about what you’re trying to achieve; then get out of his way. He knows what you need. He knows how to get it. He’s also literally the nicest person you’re ever likely to meet.”
Lucas, who was born in Spain and is now based in both Barcelona and New York City, also avidly pursues personal series. They’re executed in stills and motion alike, and they often seem like vignettes from someone’s dream. In “St. Germain”, one of his most recent collections, a nude man leans casually against his car, regarding another man who stands facing him, his body in flames. “Sometimes you just need to listen to yourself and be open to shoot the ideas that grow in your mind,” Lucas observes, “independently of what everyone else may think of it.”
CINEMATOGRAPHER: Ayinde ANDERSON c/o Giant Artists
GIANT ARTISTS extends a warm welcome to Ayinde Anderson and presents his new reel on GoSee. “Catch Ayinde Anderson while you can – he’s a cinematographer on the rise. Having recently wrapped his first feature film, North Hollywood, which was produced by Pharrell Williams, Ayinde has also applied his evocative visual style to projects ranging from music videos for artists the likes of King Princess to award-winning short films, long-form documentaries, and commercial spots for brands such as Carhartt and Converse.”