BELDONA AG is the market leading retailer in Switzerland in the area of lingerie and swimwear with 66 stores and around 370 employees. Created each year at the headquarters in Baden-Dättwil, Aargau, are two complete collections consisting of lingerie, under- and nightwear, homewear as well as swim-and beachwear. For Spring 2019, he photographed Swiss native Johannes Diboky in Cape Town, South Africa. The campaign was produced by PRINZ PRODUCTIONS.
Beldona is a 100% subsidiary of the Triumph Group, to which the brand Sloggi also belongs next to Beldona AG. GoSee : beldona.com