DOP: Claudia Delpin
Editing: Anke Trojan
Music: "Sweet Melody" by Naked
Photographer: Wolfgang ZAC c/o Rockenfeller & Göbels
Wolfgang ZAC c/o ROCKENFELLER & GÖBELS gave the COCA COLA Hydration Brands a modern look, which we are delighted to present you here on GoSee.
Summer, adventures, feeling healthy, feeling alive – we’re thirsty for it all. So when Coke approached Wolfgang about creating their new Hydration campaign for their water, sport and refreshment products, he knew exactly how he wanted it to taste.
Shot over four days in California, Wolfgang created moments of people squeezing the life out of summer. Festival-goers dancing in the playa dust, women KO’ing their workouts in the boxing ring, besties bombing the blow-up flamingoes in the pool, sharing a yoga mat with a downward facing pet dog – summer moments of letting it all out as you put the hydration back in.
Then he added his treatment idea to take the energy to another level. Taking inspiration from the colors on the drink labels, Wolfie combined black and white versions of the images with solid color blocks. This treatment pulls you even further into the emotion of the moment, spotlighting the people, their stories and the liquid refreshment that drives them all.
Videographer Claudia Delpin, Wolfgang’s wife and partner in crime, brought her DOP eye and some equipment fresh out of the box to capture everything on film. Shooting tandem with Wolfgang, she left the BTS out to put the IRL in. The result is a fantastic, colorfield moodscape of a California hydrating itself to life. A photo from the series was even awarded with a Silver Addy, the highest photography honor at The American Advertising Awards.
Uwe BREITKOPF c/o ROCKENFELLER & GÖBELS photographed for KIA MOTORS and staged the KIA RIO GT LINE for Innocean Worldwide Europe (CD Igor Karpalov) in rich contrast. Post was taken care of by GoSee member MAINWORKS.
The Rio GT Line is a mild hybrid that looks fast. Drivers of the GT Line live fast and move fast! The city is their playground. Innocean wants to explore this by going to urban places that are far away from each other: in a modern office or at home, downtown, at the beach, or the next cool spot to be.
“Beauty today is more diverse than ever,” says Daniel Ibarra, Ph.D., Vice President of Global Marketing at Symrise Cosmetic Ingredients. “The focus has shifted to encompass character and values, individuality and a sense of self-worth. Beauty shows so many facets. For us, it means feeling comfortable in one’s skin.” Social activist and brand ambassador DOMITILA BARROS is the beautiful face of the latest SYMRISE Ingredients campaign, photographed by Thomas RUSCH c/o ROCKENFELLER & GÖBELS. It was produced for the agency redroses communications by MARION WALTER PRODUCTIONS. The campaign can be seen on Instagram, LinkedIn, YouTube, as well as in the area of B2B.
SYMRISE : “ ... a positive cosmetics experience unleashing natural beauty and well-being This approach is exemplified across our entire offering of ingredients for cosmetic consumer products.
Our portfolio comprises advanced actives, modern product preservation solutions, pioneering protection against sun and environmental aggressors, innovative hair care ingredients, original botanical extracts, high-performance functionals, and special color solutions. Our unique perspective comes from over 100 years of experience in developing and marketing cosmetic ingredients and our ability to intertwine the best of nature, science, chemistry as well as skin and hair biology.” GoSee: symrise.com///cosmetic-ingredients