Fred Jonny setzt den ehemaligen Skirennläufer und Celebrity Aksel Lund Svindal ins rechte Licht und Schatten für Greater than A. Den zugehörigen Movieclip hat Fred Jonny directed.
Styling: jessy Heuvelink
Hair: Pal Berdal
Make-up: Linda Wickmann
Model: Aksel Lund Svindal
Model3: Jonas ld Studio
Photographer: Fred Jonny c/o Andrea Heberger GmbH
Fred JONNY c/o ANDREA HEBERGER staged former ski racer, celebrity and label co-founder Aksel Lund Svindal for GREATER THAN A. The accompanying movie clip was also directed by Fred Jonny. We quote GREATER THAN A: “We could have made it easier for ourselves. Having an Olympic Gold medal winner as one of our founding partners, we could have plastered his name over a reasonably good collection – and probably sold a lot of clothes.
There are only two things to that: Aksel never settles with reasonably good. And the last thing the world needs right now is another fast fashion brand. So instead, we decided to join the growing movement of clothing brands working to change the fashion industry from within: brands offering a new breed of conscious consumers better and more sustainable choices for their wardrobe. And hopefully, we can inspire people to make other sustainable choices in life as well.” GoSee : greaterthana.no
Assaf PINCHUK c/o ANDREA HEBERGER shot the Setai Hotel Sea of Galilee for Jordache Enterprises. The Setai Sea of Galilee is a boutique hotel with 158 luxurious villas that overlook the sweeping verdant vistas of Northern Israel. Recently renovated and perfectly located, the Setai Sea of Galilee represents the coupling of modern luxury with ancient history. It is surrounded by archeological ruins and stunning nature reserves. GoSee : thesetaihotels.com///sea-of-galilee
A photo story portraying a relationship between slightly outlandish, maybe “not-as-human-identified" beings. Futuristic moments of tension between two humanoids. Is it love behind their looks, or just artificially programmed magnetism? Technology-inspired locations, same as styling. Moving slightly over the edge, erasing the borders between reality and a dream-like atmosphere. Photos: Roman VALENT c/o ANDREA HEBERGER.
ANDREA HEBERGER : “What makes a food photo good? It whets the appetite! Kai Schwabe, one of the best food photographers in Germany, is a pizza guy, too.”