Diageo announced the launch of new Italian super-premium gin Villa Ascenti. The Gin will initially be available in 14 European countries. The launch campaign was photographed by ALEX TELFER C/O SEVERIN WENDELER. The location was La Villa Hotel in Piemonte, Italy. Responsible from the client was Natalie Harley (Diageo); the agency was Fold 7 with Creative Director John Yorke, Head of Creative Services Maggie Roberts, Senior Creative Simon Helm, and Senior Account Manager Miles Woodford.
Nestled in the hills of Piedmonte, Villa Ascenti has stood for the manufacture of liquors for centuries using ingredients from nearby farms. This tradition has been continued in the development of the Villa Ascenti gin from Diageo – one of the world's leading suppliers of premium spirits, beers and mixed drinks.
Personal CGI project by Sebastien Staub c/o Severin Wendeler.