Seeing the absurd in everyday life is the speciality of lifestyle & reportage photographer Arnhel De Serra c/o JSR AGENCY. The London-based agency presents us here on GoSee its mischievous take on its fellow countrymen. “Arnhel De Serra has documented rural county fairs for a number of years, and the results are a joyous peek inside rural communities, eccentricities and English traditions. The Museum of English Rural Life in association with Reading University has launched ‘The Greatest Online Agricultural Show’ and celebrates Arnhel’s work: As The Greatest Online Agricultural Show launches, this is the perfect time to revisit the extraordinary work of photographer Arnhel de Serra. His amazing exposé of The Country Show was shot between 2004 and 2014 and captures the quirky, strange, and invitingly surreal world of rural shows.
Country shows are meeting points between urban and rural, between spectator and exhibitor. Different worlds collide and create new ideas of the countryside. This small selection of images reminds us of the fleeting moments that bring these events to life.
London-based photographer Arnhel’s work is comical, disruptive, political, humorous, colorful and multi-layered. At heart, he is nosey and curious about other people’s business. He loves to see the absurd in everyday life. His eye is constantly roving and casting around for opportunities - why make it up when the real world is so rich with potential? His client list includes Aston Martin, BP, Freesat, Halifax, Leica Fotografie International, M&S, Nat West, Sothebys, Stagecoach, The Jewish Museum, The National Trust, and Virgin Trains.