Art Director: Fabian Johann
Photographer: Ray Demski c/o Upfront Photo & Film GmbH
Testimonial: Ray Demski c/o Upfront Photo & Film GmbH
‘Grab the gear that works!’ – For the latest ATOMIC Backland campaign, we see Ray DEMSKI c/o UPFRONT in front of the camera in completely in action, quite befitting of the campaign motto: ‘every day an adventure’. We present the film about him as well as the motifs he has photographed for the campaign. On tour with him were the two sports models Stefan Ager and Jacoba Kriechmayr, along with AD Fabian Johann.
About – Atomic, founded 1955, is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world’s most challenging pistes – within a stone’s throw of the factory. ATOMIC is one of the best producers of skis and skiwear. The secret to Atomic’s success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products. GoSee: atomic.com
Monika HÖFLER c/o UPFRONT photographed the latest autobahn campaign “Foot off the gas” for the German Federal Ministry of Transport and Digital Infrastructure. The executive agency was Scholz & Friends, Berlin, with CD Philipp Weber and AD Ciara Astuti. Production was in the hands of Andreas Krogmann. “Foot off the gas” reminds of the severe consequences which inappropriate behavior in traffic can have with three new motifs – and appeals to the responsibility of motorists. Topics on the 2019 posters include the accident causes drunk driving, inadequate speed and distraction.
With its emotional and positive approach, “Foot off the gas” aims to sensitize all motorists to the dangers of road traffic. The initiators of the campaign want to create a social climate which encourages people to understand and show consideration for other motorists and to interact with car, motorcycle and bicycle drivers in this way. GoSee: runtervomgas.de
For Jung von Matt, Murat ASLAN c/o UPFRONT photographed the cooperation campaign of BVG with DEUTSCHE UMWELTHILFE. On Sunday, 22 September 2019, people were called upon in cities worldwide to “Leave the car parked!”. In order to get as many citizens of Berlin to participate in the car-free day, Deutsche Umwelthilfe and BVG came up with something special: With only one single ticket, passengers could ride busses and trains throughout the German capital all day long.
He teamed up with BUTTER Düsseldorf to realize the new EIZO campaign. We have three motifs from Murat’s selection for you.
For MERCEDES-BENZ, Frederic SCHLOSSER c/o UPFRONT photographed the new EQC. Post production was taken care of by Schlosser himself. For OPEL, Frederic Schlosser staged the new Corsa E-2020 with model Floriane Desmaret, but that’s not all: He shot the Corsa-A from back in 1988 on top. Post was taken care of in-house by Frederic Schlosser. Also for the client OPEL, Frederic photographed the motifs for the new Insignia 2020’s facelift launch. Post production? Naturally by Frederic.
“Ingenious and oh so necessary”, “Finally a marketing concept that makes sense” or simply “exemplary”: The social media channels of PRO INFIRMIS have many words of praise to show for at the moment. The reason: The ‘HandiCapable’ campaign was conceived and realized in cooperation with CR Kommunikation – for which Jonathan HEYER c/o UPFRONT reproduced subjects from Migros, Coop and Appenzeller cheese almost verbatim. With one exception: the models and testimonials on the posters were replaced by people with disabilities. The underlying idea of the campaign: Pro Infirmis wants to raise awareness for the lack of people with handicaps in advertising. Advertising creates role models – and these are missing for the 1.8 million people with a handicap.
Migros, Coop, Galaxus, Appenzeller and Mobiliar – all pitched in and provided their poster subjects. “We advocate an inclusive society, and this mindset has received a very positive response from these companies. Since people with handicaps have been lacking in advertising until now, we took the first step,” says Susanne Stahel, Head of Communications and member of the Executive Board of Pro Infirmis. Pro Infirmis operates counseling centers throughout Switzerland and supports people with physical, cognitive and psychological impairments. As a non-profit association based in Zurich, Pro Infirmis is politically independent and of neutral denomination.
Find out more about the campaign on: persoenlich.com//die-pro-infirmis-kampagne-kommt-gerade-richtig & proinfirmis.ch///kampagne
For SportXX, Jan Eric EULER c/o UPFRONT photographed the latest motifs for the Winter ‘19/20 season together with the agency Jung von Matt/Limmat. Styling was in the hands of Marion Fritschi Zünd, and Gian-Andrea Albin took care of production. SportXX is among the leading suppliers of sports equipment in Switzerland, with a broad and attractive selection of international brands alongside its own. GoSee: sportxx.ch
Usage: Inhouse Showreel 19/20
Editing: Tobias Beul
Director/ DoP: Jan Eric Euler, Ray Demski, Jonathan Heyer, Sven Sindt, Frederic Schlosser, Christian Lohfink c/o UPFRONT Photo & Film GMBH
We present you the UPFRONT 2020 reel with touching works by Ray Demski, Jan Eric Euler, Christian Lohfink, Jonathan Heyer, Frederic Schlosser & Sven Sindt. Hamburg-based representation Upfront tells GoSee : “An eclectic blend, but it’s all in the mix! =D !”