Artist: Helena Christensen c/o VISUALEYES ARTISTS
Usage: AW 18
Location: New York
Model: Bruna Tenório
Model2: Guillaume Macé
Resp.: Jan Mangold, Managing Director Windsor
The new F/W '18-19 campaign entitled 'Tokyo' was photographed for WINDSOR in New York City by Helena Christensen. In front of the camera of Danish native and New York resident for the 2018/19 Looks was Brazilian top model Bruna Tenório and French model Guillaume Macé.
Jan Mangold, Managing Director Windsor, on the shoot: "With Helena Christensen, our global approach is taking on a new dimension. We have a true idol of the fashion scene for our brand, setting a global milestone for Windsor." The launch of the new campaign already started in July 2018 and is accompanied by 360-degree advertising and marketing activities.
Social media and online channels provide the desired international awareness. Large-scale shop display concepts with selected top retail partners as well as an intensive POS marketing campaign accompany the campaign. We show you the motives as well as a filmed Behnid-the-scenes on GoSee.
About - Helena Christensen. The Danish super model already had quite a few stars in front of her camera, including Naomi Campbell, Juliane Moore and Liv Tyler. Her client base includes both American Vogue and Harper's Bazar. She has already realized campaigns for international luxury brands such as Swarovski, Rag & Bone or Ungaro Haute Couture. Christensen already stood in front of the camera for Windsor in the 2000s. Once as campaign face and once again in the course of the Windsor Art Collection.
About - Windsor. The first Windsor womenswear collection was launched in 1977. Over the years, Windsor has developed into a successful premium fashion brand of superior style and quality. The three major brands Strellson, Windsor and JOOP! are under the umbrella of the HOLY FASHION GROUP and centrally managed. windsor.de
Based in the UK with a background in music and journalism, Simon Danaher – new at VISUALEYES Artists – has a long history in the creative field and more than 17 years experience working in CGI. An autodidact by nature, Simon has had no formal training preferring to acquire and refine his visual style through experimentation and self-directed learning, assimilating a diverse range of interests into his craft while fostering a commitment against 3D clichés.
Simon’s work for a TIDE campaign with Saatchi & Saatchi NY was awarded the Grand Prix and Gold and Silver Lions at the 2007 Cannes Festival. He also won an ADC NY award, and in 2014, was honored to be included in the ’30/30/30′ exhibition that celebrated the 30th anniversary of Lürzer’s Archive. When not working, you might catch Simon tearing up the Welsh country roads and English racing circuits on an Italian motorcycle.
Eiko OJALA – now c/o VISUALEYES Artists – is a renowned illustrator and graphic designer, based between Estonia and New Zealand. He works mostly digitally and draws everything by hand. Within his work process, Eiko likes to study shapes and work closely with the interplay of light and shadow, while keeping his illustrations minimal and on point with a combination of consummate craftsmanship and a healthy pinch of wit. GoSee !