22.01.2020  •  Agencies NEWS

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PRIMARK Beauty campaign with a commercial by Director Dillon BUIRSKI c/o WE ARE CREATIVE

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WE ARE CREATIVE x Primark

Celebrating self love, inner confidence and body positivity, this campaign was born from a need to showcase beautiful, accessible make-up looks. Primark launched their new cosmetics range, focusing on nudes and neutrals, with the help of KO Productions, under the careful film direction of Dillon Buirski.

Director: Dillon BUIRSKI c/o we are creative
DOP: Nicol DIPPENAAR c/o we are creative
Client: Primark
Production: KO Productions
Art Director: Tom Meredith
Hair: Peter Lux
Make-up: Sharron Dowset

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Dillon BUIRSKI c/o WE ARE CREATIVE presents his beauty campaign for PRIMARK. “Celebrating self love, inner confidence and body positivity, this campaign was born from a need to showcase beautiful, accessible make-up looks. PRIMARK launched its new cosmetics range, focusing on nudes and neutrals, with the help of KO Productions, under the careful film direction of Dillon BUIRSKI c/o WE ARE CREATIVE.”

With 14 years experience in the fashion photo and film industry, Dillon BUIRSKI is based in Cape Town as well as London. He studied Art Direction at AAA School of Advertising, after which he pursued a career as fashion photographer, which eventually evolved into the dynamic role of fashion director. His considered style, creativity and attention to detail make him a favorite among fashion retail houses. He has directed and shot work for the likes of Primark, Tommy Hilfiger, Jack Wills, George ASDA, F&F, Superbalist, and Boden. His work has seen him travel the globe extensively to work with a multitude of international clients.

 

22.01.2020  •  Agencies NEWS

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LONELY COWBOY - fashion film with the ‘Lonely Cowboy Collection’ by fashion designer BLÜNKE shot by Director Maxime Thaysen c/o WE ARE CREATIVE

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WE ARE CREATIVE x Lonely Cowboy

A coming-of-age romantic fashion film by director Maxime Thaysen, stylist Gavin Mikey Collins and designer Blünke. Lonely Cowboy follows a forlorn Romeo who roams the night in search of love and finds it in the arms of Romie. Once hitched, they gather up their ride-or-die companions - cow-boys, cow-girls and cow-thems one and all – and head off into the wild wearing fantastical, frothy creations by Blünke.

Director: Maxime THAYSEN c/o we are creative
DOP: Nicol DIPPENAAR c/o we are creative
Styling: Gavin Mikey Collins
Clothing: Blünke

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WE ARE CREATIVE presents a coming-of-age romantic fashion film by Director THAYSEN c/o WE ARE CREATIVE here on GoSee, stylist Gavin Mikey Collins and designer Blünke. “Lonely Cowboy follows a forlorn Romeo who roams the night in search of love and finds it in the arms of Romie. Once hitched, they gather up their ride-or-die companions – cow-boys, cow-girls and cow-thems one and all – and head off into the wild wearing fantastical, frothy creations by Blünke.”

BLUENKE on the film in an interview with Coeval mag : “Together the three of us conceptualized and worked on producing a fashion film that could exist as a love letter, as my ode to the wild Wild West. My Lonely Cowboy Collection, a take on a very kitschy western film, full of gay love, queerness, unrequited love, friendship and loneliness. A Shakespeare moment “where two Romeos find love in a whirlwind romance in the middle of nowhere. Literally finding love in a hopeless place.”

Maxime Thaysen is a Cape Town-based director, with a lust for storytelling within the realms of fashion, romance, and the occasional dash of comedy – while constantly pushing for a strong, fresh aesthetic. After graduating from film school, Maxime entered the professional motion picture arena in 2011 by working as creative researcher for South Africa’s top-tier TVC directors. Transitioning in 2015 to conceptualizing and producing digital content, Maxime hustled as a one-woman-band, working on every discipline per project, having had the privilege of bringing ideas to life for brands like Sailor Jerry, Jagermeister, Jameson, Pichulik and platforms like Hunger magazine and Chips! Shortly after joining the We Are family, we assisted Maxime in producing her directorial debut – Lonely Cowboy, which went on to get listed as an official selection for 2019’s Bokeh Film Festival.

 
WE ARE CREATIVE x Lonely Cowboy

WE ARE CREATIVE x Lonely Cowboy

 
WE ARE CREATIVE x Lonely Cowboy

WE ARE CREATIVE x Lonely Cowboy

 
WE ARE CREATIVE x Lonely Cowboy

WE ARE CREATIVE x Lonely Cowboy

 
WE ARE CREATIVE x Lonely Cowboy

WE ARE CREATIVE x Lonely Cowboy