23.05.2020  •  Agencies NEWS

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film •  Who will you choose to be? That’s the question asked in the new music video for the song BOY by South African rapper SiphoTheGift – DOP was Brandon BLIGHT c/o WE ARE CREATIVE

CREDITS / DETAILS / VIDEO EMBED LINK

Brandon Blight's latest music video for SiphoTheGift

BOY, the music video by SiphoTheGift is based on Sipho’s ideas and intention, and we were merely honoured to make his vision come to life. That being said, he was interested and also excited by the idea of playing on this story or journey of the young boy, potentially growing up to be an artist, versus the power in subtle and raw performativity.

Director: Emilie Badenhorst
DOP: Brandon Blight c/o we are creative
Artist: SiphoTheGift
Styling: Donna-Lee De Kock

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“BOY, the music video by SiphoTheGift is based on Sipho’s ideas and intention, and we were merely honored to make his vision come to life. That being said, he was interested and also excited by the idea of playing on this story or journey of the young boy, potentially growing up to be an artist, versus the power in subtle and raw performativity.” WE ARE CREATIVE tells us about the atmospheric music video by DOP Brandon BLIGHT.

SiphoTheGift about his song Boy, which was released in 2019 on his album INDIGO: “As a kid, I grew up without a father at home. I had many influences pulling me in different directions, but I had very few positive male influences in my life. I had to make tough choices about the kind of man I wanted to become amid all these challenges. Which voice would I listen to? Who would I choose to be?” Director: Emilie Badenhorst, styling Donna-Lee De Kock.

About – Brandon Blight was born in Cape Town, South Africa. He grew up filming BMX and skate videos, and that is where his love for cinematography started. He graduated at City Varsity in 2016, majoring in Cinematography and Lighting, with an Advanced Diploma. He was awarded Best Cinematographer in the final year of his studies. Since then, Brandon has worked and assisted on many productions, ranging from music videos, short films, documentaries, and social pieces. Brandon has a strong understanding of performance and always makes sure there is integrity and reason behind his camera movements. He believes one can never stop learning and is constantly searching for new ways to understand the incredible, ever-developing concept of lighting. Brandon has travelled through Africa and Europe shooting for brands such as Sanlam and Vans South Africa. As a versatile, creative and hands-on cinematographer, he is able to take on any project that comes his way and always puts quality first.


CREDITS
BOY: Nhlanhla Gongotha
Older brother: Sipho the Gift
TV Rapper: Aybee Musa
Director: Emilie Badenhorst
Producers: Emilie Badenhorst, Brandon Blight, and 4058 Ent.
DOP: Brandon Blight
AC: Miles Ritchie
Assistants: Buddy Chellan, Patrick Bhuti
Art Director: Keenan Oliver
Styling: Donna-Lee De Kock
Styling assistant: Chloe Turner
Editor: Xander Vander @Strangelove studios
Colorist: Nic Apostoli @Strangelove studios
Special Thanks: Panavision, Micaelyn Traut, Jason Prins, Andy and Family and Strangelove studios
GoListen: 
smarturl.it/iNDiGOALBUM or open.spotify.com/artist/