Very successful The Honest Company, founded by actress Jessica Alba, has launched on the European market. Reason enough for the German INSTYLE to invite the uber-talented Jessica Alba to the cover shoot. "I founded The Honest Company because I wanted safe, effective products that perform. After all, you shouldn't have to choose between what works and what's good for you." – says JESSICA ALBA. And we also read on the website:"We're a wellness brand with values rooted in consciousness, community, transparency, and design. And we're on a mission to empower people to live happy, healthy lives. Every day and in every way, we hold ourselves to an Honest standard. Because we believe that what you put on, in and around your body matters. A lot." The spread was produced by GLAM PRODUCTION, Los Angeles.
About - The Honest Company is an American consumer goods company, founded by actress Jessica Alba, that emphasizes household products to supply the marketplace for ethical consumerism. The company had $250 million in 2016 sales and was valued shy of $1 billion as of October 2017.The Honest Company has raised multiple rounds of venture capital and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada and plans to launch its beauty line products in Western Europe in 2019. Company founder Jessica Alba was inspired by the 2008 birth of her first child Honor and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances. honest.com