In a departure from her traditional pop anthems, RIKA welcomes 2020 with a new single that charts the lows and highs of a relationship. ‘Doses’ pulls no punches singing about the toxicity of love. It’s a theme all too relevant for clued up 21st Century audiences. For the video Rika worked with Director and Photographer Jordan ROSSI c/o THE GRAFT to bring this narrative and performance-led promo to life.
The video itself weaves several different vignettes of Rika and her ex-boyfriend played by Charlie Georgio. These scenes display the intense love and romance they share whilst also highlighting a darker side to the relationship. One that risks unraveling at any moment. Interwoven within these vignettes is a stunning lip sync performance of the track shot on location in East London. With the winter sun low, the images are striking and provide a perfect counterpoint to the heartbreaking lyrics.
Jordan Rossi, Director of the video, says: “I’ve been wanting to work with Rika for sometime now, and it feels like this video was a perfect storm. We were incredibly lucky with a stellar cast and crew, plus the weather held out for us! This video is something different for both myself and Rika. It’s narrative. It packs a punch. It was shot on location with pretty much all-natural light. It’s a powerful combination of a great story, gorgeous visuals and brilliant performances from the two leads.”
THE GRAFT: “Rika’s ‘Doses’ is the breakup anthem of 2020 and creating room for itself as an instant classic.” GoSee: youtube.com/watch
Director Jordan Rossi
Boyfriend Charlie Georgio c/o SUPA Models
DOP David Wright
Production The Graft
Producer Jerome Danvers
Styling Riya Hollings
Hair George Curran
Make-up Rhea Leric