Pascal KEROUCHE c/o STÖVER PHOTOGRAPHERS was commissioned by the agency LaRed to shoot two spots and the campaign motifs at the same time with grandmaster of rap SNOOP DOGG in LA for JÄGERMEISTER. On set to create the perfect lighting atmosphere was DoP Christoph Szulecki. At the drop-in concert, star rapper Snoop Dogg personally put on a live gig using the meanwhile widespread Alexa voice assistant. The film shoot for the trailer, and the concert itself, took place in Los Angeles at the private studios of Snoop Dogg.
"Alone on Pascal Kerouche's Instagram profile @mmpascal, the video of the concert chalked up more than 101.000 views. On YouTube, there were even 242.000." his Hamburg-based representation STÖVER PHOTOGRAPHERS tells us excitedly. GoSee! dropin.jaegermeister.de