Korean concept store MAN ON THE BOON skillfully combines casual globe-trotter attitude with the charm of business. The men's fashion spread was photographed in Berlin by Hansoo Lim with grooming by Stefanie SCHNEIDER. GoSee:
About - MAN ON THE BOON Japanese architects Wonderwall recently created the interior design of Seoul-based concept store Man On The Boon by leading Korean department store Shinsegae. The shop interior design concept is derived from the name of the store, the home of a fictional character “Mr. BOON”. Every scene of his life, including his background, is reflected on the shop design, giving shoppers a feeling that they are peeping into his life. This way, the shop offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating. The shop design gives shoppers the pleasure of coming to see his closet.
Man On The Boon . Shinsegae Department Store 6F, . 19-3, Banpo 1-Dong Seocho-Gu . Seoul, Korea