Brexit, Brexit, Brexit .... and no end. On commission for RIJKSOVERHEID (= Dutch central government), the agency Odd Shop calls upon Dutch companies with its campaign to prepare themselves for day X – whenever it may come. The majority of entrepreneurs would not be prepared for Brexit yet. Many underestimate the consequences and believe that Brexit will not influence them. To make the potential problems visible, the Dutch government and The Odd Shop are now giving Brexit a face. The campaign was photographed by Jaap VLIEGENTHART c/o SEVERIN WENDELER.
The Odd Shop : "How do you warn people about Brexit, when nobody knows what it will look like? Research shows that 75% of entrepreneurs aren’t prepared for the departure of the United Kingdom from the European Union. Many of them underestimate the consequences and assume that Brexit won’t have any impact on them. That’s why we created Brexit. He’s big, he’s clumsy and he gets in the way of day-to-day business. Check to see if Brexit will get in the way of your business by doing the Brexit Impact Scan.
The campaign was launched with one single tweet from Stef Blok, the Dutch Minister of Foreign Affairs. In the blink of an eye, our big, clumsy friend gave the word ‘viral’ a whole new dimension. He was everywhere! Every big national and international news outlet talked about our character, and how he was created to warn entrepreneurs of the impact Brexit could have on their business. Even a meme was born..." GoSee : theoddshop.nl//zorg-dat-brexit-jouw-bedrijf-niet-de-weg-zit