European elections are just ahead. What do creatives do to mobilize their fellow citizens? That's what photographer Clara Nebeling c/o AK/KRUSE Artist Management asked herself and teamed up with other photographers and the agency Kemmler Kemmler from Berlin to create the platform @eunited.co including a poster generator (www.eunited.co) and the eye-catching 'EUnited 2019 EU Parliamentary Elections Awareness' campaign. We present you to the wonderful project on GoSee.
This week sees the launch of a major new initiative by photographers Clara Nebeling, David Uzochukwu, Wendy Huynh and Maria Sturm ahead of the EU Elections in 2019. The project, dubbed EUnited, is the brainchild of Clara Nebeling herself, who was driven to action after learning that the total participation among 18- to 30-year-olds in the last round of EU Parliamentary Elections was just 28% – and in many cases much lower.
As a proud, politically engaged part of this minority, Nebeling was frustrated that the future of tens of millions of young people across Europe was being decided without their input. This year, as the predictable stream of dry and unengaging campaign material began to emerge from official election channels, she feared we were headed for a similar outcome. That's when she decided she had to do something about it.
Claras agency connected her with Germany's Alfred Töpfer Stiftung, and thanks to their funding, Clara launched EUnited – a start-up organization designed to raise awareness of the EU Elections using imagery and messaging that better resonates with the youth. The group has no political inclination or affiliation and is concerned purely with driving youth voter engagement. With the help of Berlin-based creative agency Kemmler Kemmler, the work of all four participating photographers was converted into a series of impactful posters and digital assets in all 24 official languages of the EU. These assets are now available to download and print at home for free via an online customization tool, also designed by Kemmler Kemmler, and can be shared easily via all major social networks. EUnited is asking people everywhere to download, share and help spread the message of voter engagement to as many people as possible in the run-up to the election.
"I started this project in the hope of increasing the youth turnout for the upcoming European Parliamentary Elections. This election is one of the biggest democratic acts on Earth, and our future is being decided not by us, but for us. Something needs to change, and we're the only ones who can do something about it." Clara Nebeling.
Behind each of the photographs selected for this project is a story. Together, these stories help paint a picture of the EU today and the hundreds of millions of people who are part of it.
CLARA NEBELING // EUROPE: A STORY OF LOVE
"As a child of mixed European heritage (German/Portuguese), I set out to portray the world of inter-European relationships that are a major part of life in the EU. Such relationships have been increasing since programs like Erasmus have helped more and more young people move freely across the continent, and this is my way of showing the growing sense of pan-European identity that looks beyond borders but still maintains national identity."
DAVID UZOCHUKWU // EUROPE: A STORY OF MODERNITY
"In Ancient Greek mythology there is a tale in which Zeus takes the form of a bull and carries a Phoenician princess safely across the sea to the shores of Crete. There she sets out on her new life and takes on her new name – Europa. With this photo, I wanted to put the modern European youth in that position of power and possibility. Young adults in particular often find their place in society is questioned, but this is their future."
WENDY HUYNH // EUROPE: A STORY OF DREAMS
"My series of portraits showcases French youth in and around Paris where I grew up. The pictures portray these kids in a comfortable environment – the sports clubs and community groups where they have learned to live and work alongside one another. My contribution to this project is about them. The younger generations need to work together for the future of our continent."
MARIA STURM W. KATINKA SCHUETT & ANNA TIESSEN // EUROPE: A STORY OF CULTURE
"Inspired by the dutch still-life paintings of the 17th Century, we decided to adapt the idea and create a modern interpretation of this concept in which foods from all 28 member states are placed alongside each other in one picture. Europe's open borders and free trade mean we have easy access to items from across the continent, and that is something that people weren't lucky enough to enjoy hundreds of years ago."
All posters can be downloaded and shared directly via www.eunited.co
Please share and tag our account @EUnited.co and use the hashtag #ourvoteourfuture
EUnited was made possible thanks to the following people: Clara Nebeling, David Uzochukwu, Wendy Huynh, Maria Sturm, Katinka Schuett, Anna Tiessen, Eloise Harris, Alexander Gwilliam, Daniel Fürst, Katharina Kämmle, Ann-Kathrin Kruse, Lisa Hirthe, Artur Turkuli, Tori West, and Nassia Matsa.