02.08.2018  •  Events NEWS

0
 

'This is not a pen' – the awareness campaign for the CALIFORNIA TOBACCO CONTROL PROGRAM, photographed by Christaan FELBER c/o GIANT ARTISTS

Flavors Hook Kids. We quote : "Flavors mask the harsh taste of tobacco, making it easier for kids to get hooked on nicotine. The tobacco companies know this.* They also know that flavor means a whole lot more. It’s how we celebrate, how we nurture, and in many cases, how we pass down culture in kitchens all over California. The emotional ground they’re mining is giving way to a terrifying number of flavors, crafting a more-is-more mentality by which kids can always say, I haven’t tried that one. Yet. With thousands of flavors, you might wonder how they haven’t run out of options. Here’s the trick. Not all their flavors are actual flavors. To maximize profit potential, they moved beyond the limits of what kids taste, and into more sacred space of what kids imagine. Cha-ching. Just like that, their product line is boundless. And customized for curiosity."

Christaan FELBER c/o GIANT ARTISTS photographed the die awareness campaign for the California Tobacco Control Program. And remember: "The brain’s peak period for developing ADDICTION starts in ADOLESCENCE", according to the campaign.

About - California’s Tobacco Control Program. In November 1988, California voters approved the Tobacco Tax and Health Protection Act through the passage of Proposition 99, which added a 25-cent tax to each pack of cigarettes. A portion of the tax funds the California Tobacco Control Program (CTCP), the longest-running comprehensive tobacco control program in the nation. CTCP’s mission is to improve the health of all Californians by reducing illness and premature death from the use of tobacco products. tobaccofreeca.com

 
Christaan Felber c/o GIANT ARTISTS photographed the latest campaign for the California Tobacco Control Program.

Christaan Felber c/o GIANT ARTISTS photographed the latest campaign for the California Tobacco Control Program.

 
Christaan Felber c/o GIANT ARTISTS photographed the latest campaign for the California Tobacco Control Program.

Christaan Felber c/o GIANT ARTISTS photographed the latest campaign for the California Tobacco Control Program.