Editing: Hubert Kudlinski
Cannes Lions is kind of like Santa Claus – half of us, particularly the younger ones, still believe in it while older folks have their doubts. They moan and groan across social media but still can't seem to turn their backs completely to this nice, somewhat aged event. For some, it is a cherished tradition. Others do business more or less shamelessly around the event.
And they all wonder if anyone at all knows exactly what goes on behind the scenes, who's got all the jobs, who is sitting on the next big thing – the organizers most likely included. For everyone, it is hard to believe what can happen in only one week of advertising – and how all the gifts and awards can be distributed in such a short time without anybody getting the slightest glimpse of Santa.
The CANNES LIONS are and will always be an institution that you probably just have to see as as advertiser – at least once. Egos as big as yachts, names of the invited podium participants as dazzling as a Hollywood promo tour. How much the festival has changed can be seen if you have followed the event on site for decades like our GoSee correspondent Rolf Scheider. What started as a serious, white men's club, is now a festival which has opened up in parallel to society and to all relevant target groups. Women, actors, musicians, billionaires, wellness experts, pride activists, Scandinavians... everything is worth a headline, is perfect for a panel and is good for a Cannes Lion – and most importantly: worth hearing and communicating.
From an event originally designed as a competitive exhibition to define excellent advertising, the festival has developed to become a very special circus event in the positive sense of the word. Actor Jeff Goldblum, singer-songwriter John Legend, actress Laura Dern, singer Tom Odell, Wyclef Jean, and Camila Cabello were just a few of this season's attractions – which goes to show that even the less publicity-driven program was a must-see. Panels worth mentioning included: 'Who is the next generation of consumers? What happens with the Millennial consumers? How do we really want to connect with generation Z? What about the evolution of masculinity? What’s with border uprisings?' Or: 'What will happen in the LGBTQ community?'
Rolf Scheider filmed for us on site – here are 8 minutes with a few impressions from the palace. Enjoy!