Photographer: Casting Company
“We congratulate the winner of the DWA Promotion Prize 2019: JOY X. SONG with her concept 'The Dollhouse',” says Rolf Scheider, who followed the live pitch and the award ceremony on 25 September in Hamburg for GoSee and has several impressions in store for you.
That morning, some 100 guests experienced the live pitch of the young directors at Markenfilm Crossing in Hamburg’s Schanzenviertel: Not only winner Joy X. Song managed to impress the jury, Benjamin Leichtenstern, Florian Reittner, Caren Wuhrer & Miriam Suad Bühler, Babor Massomi, Sara del Barba & Johanna Hörl, Vincent Dolinsek & Christoph Hans, Zornitsa Dimitrova, Lukas Kölling, and Eugen Merher & Philip Chrobot each did the same with their seven-minute pitches, before the jury met and the members of the producer alliance went on to Play Studios for a round of speed recruiting.
“At the event, twenty directors got the chance to audition and make contacts with twenty selected film production companies every seven minutes,” Rolf Scheider continues. “Speed recruiting is so popular today that film production companies are competing to get in on the action. This time, the following film producers participated in speed recruiting: 27 kilometers, 5th floor, Bigfish, BLM FILM, Bubbles, CHUNK, Cobblestone, ELEMENT E, Film Deluxe, Fox Devil Films, Ivory, Kanu Film, Markenfilm, NOKTO, Rabiccorn, Rekorder, Simon & Paul, Tempomedia, Zauberberg, and Zeitsprung.”
The jury, made up of creatives Marjorieth Sanmartin from TBWA, Director Sergej Moya, Executive Post Producer Olaia Kasal from Infected and Executive Producer Justin Mundhenke from Tempomedia, chose the brainchild of the young director as the winner, who now has five months to realize her award-winning concept – supported by members of the Advertising section of the Producers Alliance, which now comprises nearly 90 German productions. The finished spot will celebrate its premiere at the German Advertising Film Award on 27 March, 2020, in Hamburg.
'Producer Florian Sigle was a very lively presenter and involved the candidates again and again. And the jury was quite competent, always asking the right questions and going deeper and deeper... Director Joy X. Song is shooting an ad for a future screenwriting app in which she divides different stories with razor-sharp precision. Strange stories full of intrigue are blended in an irritating atmosphere between Dollhouse and Alice in Wonderland. Joy X. Song made a very convincing appearance, had a crystal clear vision of what she wanted and cast a spell on the jury and everyone present.
The surprise of the evening was the presentation of the honorary membership of the German Advertising Film Academy to founder of HKF and Sterntag, Gerhard Leis, who was moved to tears with an emotional speech by his partner Steffen Esaias – like many others in the audience, too...