Eight hours for your UPDATE, eight hours for you to meet exhibitors from all corners of the globe, to view portfolios, have your portrait done in watercolor or paper-cut, get your very own iron-on fox, admire our balloons, enjoy a glass of champagne, catch your breath quickly in the production tent to get photographed immediately afterwards in the pop-up pro studio; mingle in the meantime with colleagues, take a mini-break at the Charity Bar followed by hors d’oeuvres in the post-mag-agent corner and get back to the entrance where the AWARDS portfolios await you and cross-over to the viewing area to see who was in line for H&M HOME; then back to the entrance and celebrate the AWARDS winners – time is fleeting – and quickly catch the newest trend, not to mention the latest gossip: “What, her too?”. Before you know it, evening has come – “Who is up for more...?” In a vertiginous pleasure. A day like a film. We gladly quote visitors a plenty:
“How do you manage to create such an international vibe and show us up at home in Berlin? How do you get an entire room full of people to not stare at their cellphones?” says Raban Ruddigkeit. And Kristina Wilmar, H&M HOME has to say: “Didn’t have any time for taking photos this year, only talkin’ and talkin’.”
With such great feedback about UPDATE!8BERLIN here on GoSee, we have a few unsorted and uncommented photos from the event. As aforementioned – more than 60 exhibitors came up with brilliant ideas – from live paintings, 3-D simulations that looked liked they jumped out of the wall at you to ready-made, iron-on T-shirts, films, contests, charity, you name it... all in a legendary day of work.