18.01.2017  •  Fashion NEWS


'When life throws a piano....' The brand new spot for CENTREPOINT Sale by DOP Pierre MOUARKECH c/o FRÖHLICH MANAGEMENT


Centre Point Sale - Piano

DOP: Pierre Mouarkech c/o Fröhlich Management

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Behind CENTREPOINT, one of the leading retailers in the Middle East, stands the strategy of the Landmark Group and its core retail concept of combining a baby shop, splash, shoe mart and lifestyle under the same flag to offer a single fashion destination for the entire family – and is also famous for extraordinary advertising. Which is why the new spot by DOP Pierre MOUARKECH c/o FRÖHLICH MANAGEMENT is not only targeted at the whole family but at high-end consumers who appreciate visual... stimulation. Launched 2005 in Kuwait, Centrepoint today already boasts 138 stores in the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.

About - Centrepoint has received numerous accolades for its marketing initiatives and was recently awarded nine awards, including three Gold, at the coveted Cristal Festival in France, one of the biggest advertising events in the world. The regional retailer won in the categories of Film and Film Craft for its superbly creative work on the 2016 sale campaign. It has also won the Images RetailME Awards Golden Ribbon of Excellence for the Most Admired Marketing Campaign of The Year in 2015 and the Most Admired Social Media Campaign of The Year for the past two consecutive years – 2015 & 2016. The retailer was also awarded Gold in the Social Media Marketing category at ICSC 2015 MENA Shopping Centre and Retailer Awards for its retail strategy and innovative marketing campaign. Its successful Family Time campaign has won Sapphire (Silver) at the MENA Cristal Awards 2016 and Bronze at the MEPRA awards 2015, Retail Awards Middle East Most Admired Social Media Campaign of the year, and MEPRA 2016 Awards Gold Winner. centrepointstores.com