The campaign for the cooperation between Dsquared2 X Pepsi was photographed by Achim Lippoth in Milan. The eye-catching collection was created by Dsquared2 Creative Directors Dean & Dan Caten.
“We’re thrilled to be working with Dsquared2 and the talented designer duo of Dean and Dan on this collaboration,” says PepsiCo Chef Design Officer Mauro Porcini. “The D2XPepsi collection is an outstanding example of PepsiCo.’s ongoing commitment to design and the fashion community, and we’re excited for consumers to see the results of this creative union come to life this spring.”
“The iconography of Pepsi has always been centered around great energy and celebrating life. We used this vibe and spirit as the foundation for the D2XPepsi collaboration. We used the iconic Pepsi ads from the Eighties and the Nineties as our inspiration for our streetwear collection and created a 2020 version of it through our lens,” says Creative Director Dan Caten.