YDE (Young Designers’ Emporium) was started as a means to showcase the local talent of South Africa’s clothing, footwear and accessory designers. It caters to fashion-conscious people who follow both local and international trends, and who want a unique designer look. YDE’s clothing is original, chic, expressive, and edgy but does not follow the fashions slavishly. Therefore, its customers tend to be individualistic and do not conform to pre-defined standards. YDE opened its stores with only ten designers and is now home to more than eighty local fashion designers, who supply the numerous YDE outlets nationwide. Ninety-five percent of the stylish clothing in the stores is made locally, and the concept of showcasing local talent has clearly been a successful venture.
AMOS is a high-end designer label established in Cape Town, South Africa, specialized in uniquely crafted prêt-a-porter garments, bespoke couture as well as bridal garments. Amos embodies superior craftsmanship and fashion-forward designs – always pushing the boundaries. Amos longs to empower its clients with a sense of grace and sophistication. It produces seasonal collections, drawing inspiration from various sources, always anticipating what its clients would want to be seen in.
Shot at the stunning gas station at Inyoni Location Farm near Atlantis by Jürgen HOFFMANN c/o ANDREA HEBERGER. GoSee: hugoamoss/amosedc