We are very delighted that Lucía García Rey, Art Director at ARKET & visual storyteller is supporting the GoSeeAWARDS Jury. You can meet the creative in person at UPDATE-19-BERLIN on 15 November.
Here on GoSee, Lucia presents us the brand new ARKET 'Upcycled Down' campaign by Jen Carey with models He Cong and Felix Gesnouin, produced by ALANA PRODUCTIONS. Styling was in the hands of Isabelle Thiry, with art direction by Lucía García Rey. Plus, we present you the Summer campaign entitled 'An English Garden', produced by MEDIA PRODUCTIONS as well as several ARKET Home motifs.
ARKET opened in the Summer of 2017 with five stores in European capitals. The unique sales concept of H&M, featuring fashion alongside decorative objects, coffee, flowers, and stationary, has expanded its network to 17 outlets with a focus on Europe. The brand, whose offices and design studio are located in Stockholm, is currently represented in six countries: The largest network is clearly in the UK with six addresses. With a clear Scandinavian aesthetic, Arket offers minimalist lines in a familiar environment. The fashion is intended to provide “qualitative and sustainable basics”, including everyday clothing.