We are delighted to welcome Glazione Rocha, Senior Art Director & Design Studio Lead at Zalando, as a member of the GoSeeAWARDS Jury and soon at UPDATE-19-BERLIN. “I’m part of the fashion website in-house agency which develops integrated campaigns and fashion marketing strategies for more than 17 countries, driving user acquisition and brand engagement on a global scale. I’m a senior creative who breaks the mold and blurs the lines between advertising, always-on content & interactive experiences, with a focus on digital campaigns and branded content. I have experience working in global agencies and managing multicultural teams in Brazil, Spain and Germany,” the creative tells us.
“I ensure creative excellence by means of compelling storytelling across all platforms and media: TVC, print, digital campaigns, social media, interactive design, and video. I provide creative solutions for the entire campaign process, from pitch to production and from activation to data analytics. I have had the opportunity to develop integrated campaigns for brands such as Zalando, Bang & Olufsen, Nike, Coca-Cola, Vodafone, Pepsi, SEAT & Deutsche Telecom.”
His main focus is on creative direction (strategic brand vision, conceptual development, advanced art direction & typography, storyboard & video production, coordination of external teams of producers, photographers, directors, and stylists) with an emphasis on digital content & campaigns in the areas of fashion retail & lifestyle brands. Besides English and German, Glazione is also fluent in Portuguese and Spanish.
We present you the latest ZALANDO sales campaign here on GoSee, photographed by Kasia Bielska c/o PHOTOBY. And there’s more work in his portfolio.