Director: Vitali GELWICH c/o Stink
DOP: Maximilian Pittner
Editing: Jacob Ipsen at Sec Studio
Music: La Femme - "Le vide est ton nouveau prénom" (Marlon Magnee / Sacha Got) - Courtesy of Sony/ATV Music Publishing France
Styling: Christian STEMMLER c/o AK/KRUSE
Hair: Dushan Petrovich
Make-up: Ischrak Nitschke c/o KLAUS STIEGEMEYER
Casting: Dominik Wimmer
In collaboration with Highsnobiety, BALMAIN has released a short film exploring the concept of brotherhood for the launch of its new sneaker line. The collection features three new silhouettes which, like the film, draw on the military influences that are a longstanding cornerstone of the Parisian brand’s design DNA. Shot by Vitali Gelwich and produced by Stink Rising Berlin, the dream-like clip is inspired by army life and the unity and camaraderie among troops, which Vitali Gelwich reinterprets more broadly as “brotherhood”.
Balmain’s men’s designer sneakers reflect the graphic codes and hardware of designer Olivier Rousteing’s runway, as well as the diverse influences of each collection, including music, military and classic French style codes. The sneaker collection also mirrors Rousteing’s own personal style—these are styles that he wears daily. GoSee : balmain.com///sneakers and a must-read about the BALMAIN Men S 2020 solstice show in June on VOGUE: vogue.com//spring-2020-menswear/balmain
Just twenty-five years old when he was named Creative Director in 2011, Olivier Rousteing has successfully grafted an immediately recognizable style onto Balmain. While relying on the house’s rich archives for inspiration and fully utilizing the atelier’s impressive mastery of intricate, traditional couture techniques, Rousteing has also managed to impose a singular silhouette and contemporary outlook that reflect the way that members of the “Balmain Army”—the young men and women of the designer’s own generation—live their lives. Season after season, runways highlight both the exciting, inclusive diversity of the modern Balmain universe and the importance of 21st century culture—in particular, today’s music—in that universe.
About - Balmain is a French luxury fashion house that was founded by Pierre Balmain in 1945. It currently operates 16 monobrand stores, including locations in New York, Los Angeles, Las Vegas, Miami, and in Milan's Via Montenapoleone. In 2016 Mayhoola Investments acquired Balmain for a figure reported to be close to €500 million ($548 million). Balmain was 70 percent controlled by heirs of Alain Hivelin.