The HESSNATUR Spring/Summer 2019 lookbook stands for linen from head to toe – well, that and captivating organic cotton. But back to linen: HESSNATUR has been a sponsor of the Hessian Linen Project since 2005, which is dedicated to re-establishing organic linen in Germany and beyond. The motifs for the original fair fashion label were photographed on model Carolin Sünderhauf by Petra Fischer. CD and AD was Torsten Gatterdamm, and styles came from KATALIN KISS. Hair & make-up: Kerstin Huesges c/o Nina Klein.
For centuries, linen was grown and used to make clothes, particularly in Europe. By the mid 19th century, it had been almost completely replaced by cotton, which was cheaper and easier to process. In recent years, the flax-based fibre has been enjoying a renaissance, and the textile industry is rediscovering its cooling and moisture-regulating properties. In 2005, hessnatur launched an ambitious linen cultivation project together with the Darmstadt Research Institute and the Hessian Ministry of the Environment. Now, several farmers are growing flax the traditional way with great love and care, so that hessnatur can harvest and organically process a crop of exceptional quality. hessnatur.com///hessen-leinen