25.01.2011  •  Fashion NEWS


FASHION CITY FASHION •  Zigerli, Maiami, Franzius & Co. - exciting designers at L40, a somewhat different showroom at Fashion Week in Berlin's Mitte

L40 was the magic showroom word. But it was not a password, you could just of easily have walk right in without any secret words. Still, there were a lot of secrets to discover in the rooms. Here are our own discoveries: Julian Zigerli, Hien Le, Maiami and – GoSee has had its eye on this one for a while - Stephanie Franzius.

Fashion fairs are expensive, elaborate, and young designers & labels must take good care of their budget. The solution: DIY.

So, the L40 house hosted exciting labels and their creative collections during Berlin Fashion Week.

Julian Zigerli from Zurich likes animals, an athletic attitude and basically everything that sweetens up his creations. His 'Jackpacks', a blend between a jacket and a backpack may need some time to get used to but may also be the beginning of something great.

Ben LAMBERTY c/o GoSee member K STIEGEMEYER photographed the attached pictures and the suitably eye-catching make-up was applied by Alexander Soltermann. You can find the charming young man's website here: www.julianzigerli.com

Maiami was founded in 2003 and is masterminded by Maike Dietrich. Probably the most appropriate description is multi coloured knitwear, each piece is made of a knitting pattern with no apparent end and beginning, yet the designs are very easy to wear and although the word knit may not suggest it: it is by no means too 'green'. Amazing patterns, powerful colours and not to forget the wonderful woolly hats. www.maiami.com.

Hien Le stems from Laos and studiesd in Berlin. His fashion focus is unequivocal, of complex simplicity and quality. His materials tenderly drape themselves around the body, devoid of kitsch, no screaming for attention, no boredom. Pure style. www.hien-le.com

Stephanie Franzius and her new creations were on location too. GoSee just featured her 'Fluid Loss' collection. Around the next corner, we were bedazzled by Howitz Weissbach's collection, another designer the GoSee team have had their eye on for a while.

The bottom line of the event: the most beautiful things probably work better on a small scale. The trip to Linienstrasse 40 in the city centre was certainly one to go see.