24.04.2012  •  Fashion NEWS


LIVE LOVELY •  GoSee Fashion Recommendation: Sofia, Vintage Boutique from Chicago’s Spring 2012 ‘live lovely’ look book and video


Sofia Spring 2012 Lookbook "Easy Rider"

Director: Billy Rood
Client: Sofia, Chicago
Music: Black Antler

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‘Living young, wild, and free....and most of all, living lovely.’ Such is the website welcome from fashion-vintage-boutique Sofia, Chicago and it's the perfect slogan for their spring 2012 video.

The shop stocks both mens- and womens- wear; was founded in 2009 and is run by the sisters Ashley Zisook and Allison Zisook Goldstein. The store is a true 1970s El Dorado as well as home to the likes of Bless’ed Are the Meek, Mara Hoffman, One Teaspoon, Pencey Standard, Stylestalker or Wildfox and according to the sisters, there is something available in every price category.

The shop has become something of an open secret, ever since the Gossip Girl Leighton Meester was spotted completely dressed in Sofia Vintage in Chicago in 2010. Go and have a read through of an interview with Ashley.

From the 'about' section on the website: Sofia, an independent boutique nestled in the heart of Chicago’s Gold Coast brings to you an eclectic, hand-picked collection of clothing, shoes and accessories. Dedicated to showcasing collections from emerging fresh talent as well as the best vintage pieces from established designers, Sofia has quickly become a true gem in Chicago’s fashion market. Named after the impeccable and unforgettable actress, Sophia Loren, Sofia embodies the universal style icon’s qualities – beauty, class and glamour. Sofia encourages their customers to “live lovely” by embracing the beauty of who they are and taking chances in both life and fashion.