03.07.2013  •  Illustration NEWS

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SAATCHI & SAATCHI SHOWCASE •  Mutation in the mind? Brutal, romantic and very pixelated - the Saatchi & Saatchi Showcase ‘Just for Hits’ presents a visual and oral extravaganza

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SAATCHI & SAATCHI SHOWCASE 2013

Director: Lucio Arese - Yu Miyashita 'Mimic'

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Hand on heart! This year we couldn’t attend our favourite showcase. Too big a programme, too many films – but also too much Rosé and an extreme queue and all that at 9 am kept us away from the ‘visual and oral extravaganza’ showcase of international newcomer director talent.

So we’re going to have to take Michael M. Maschke from Saatchi & Saatchi’s verbal feedback word for it ‘if you enjoy good post-production, you can’t miss Lucio Varese’s pixel inferno…’

Our advice: check out the showcase’s own YouTube page, that way you can watch several films whenever and wherever. Even if it pains us to have missed the spectacular live experience, GoSee presents subjective highlights, mainly focused on pixel and animation. However, since every director and every film is worth seeing, we have at least one photo of each of them here for you on GoSee… But let’s go back to the beginning again.

Biologist and Zoologist Richard Dawkins presented this year’s as always highly anticipated showcase ‘Just for Hits’ for the creative network. Born in 1941 in Nairobi and brought up in England, Richard describes himself as a militant atheist, who sees religion as a virus and is famed for his book The Selfish Gene (1976), which see him analyse the evolution of the gene.


Spiegel has termed Richard ‘the most influential biologist of his times’. He is a member of the Royal Society and introduced the term ‘meme’ as a hypothetical cultural analogue to the gene in biological evolution. Dawkins defines memes as: ‘ideas, melodies, thoughts, keywords, kid’s fashion, art, pottery and building arches’.

Instead of 'Kiss the Future' – which was Saatchi & Saatchi in 2012 combine our technical advances with advertising or ‘Meet Your Creator’, the creative network is now going one step back and in doing so one step forward, concentrating on the ego – and manifests advertising in biology. Diversity is a keyword too here, think ‘create worlds’ rather than ‘create ads’.

Advertising and brands are increasingly claiming space in our daily lives. Saatchi & Saatchi has taken this a step further and sees a connection on a biological level in the future. Ideas first manifest in our head and now as part of this they develop lives of their own and form mutations.

Gawd, there was a lot of Rosé involved … but as long as they have innovative growths like in the following showcase of 19 talented newcomer director talents, we could safely lean back and agree to share a drink.

Here’s the list of the showcased directors and their works:


Ben Liam Jones “ChildLine - It Follows Me Around

Casper Balslev - ‘Han Kjobenhavn

Daito Manabe - Nosaj Thing ‘Eclipse/Blue

Gevorg Karensky - ‘GTA Rise

Ian Cheng - Liars ‘Brats

Ilya Naishuller - Biting Elbows ‘Bad Motherfucker’

Jake Fried - ‘Raw Data

Joe Pease - ‘Peter Brings the Shadow to Life

Justin Anderson - ‘Fleurs du Mal

Lucio Arese - Yu Miyashita ‘Mimic

Max Joseph - ‘Follow the Frog

Miles Jay - ‘White Doves

Nabil - Antony & the Johnsons ‘Cut the World

Ohji Inoue - Keys N Krates ‘Treat Me Right’

One Pixel Wide - Masters in France ‘Flexin’

Peter Atencio - ‘Pulled Over

Ryan Hope - Alpines ‘Lights

Vellas - Leica ‘Soul’

Wong Ping - ‘No-One Remains Virgin

Enjoy !

 
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