03.12.2019  •  Film NEWS

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Nibble, nibble, mousie... FRIENDLY FIRE conjures up a gingerbread house for the Xmas campaign of McDonald’s Austria in real-time technology with DDB Vienna

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FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria

A McDonald´s store made of gingerbread is something you will only see for Christmas. With this certain attention to detail Friendly Fire created a winter wonderland as a perfect warm up for Christmas. The gingerbread store also works as an advent calendar promising the one or other surprise – and of course these are also made of gingerbread. For the first time all the advertising material – no matter if TV, print or POS – was produced in a game engine: The Unreal Engine form Epic Games. “This Real-Time-Technology delivers highest flexibility in creating the sets and finding the best camera movement as we are not struggling with rendertime any more. This is a real value for both 3D artists and creatives”, says Roman Saravia, head of innovation at Friendly Fire. Credits Client: McDonald´s Austria Agency: DDB Vienna 3D/CG Work: Friendly Fire Image Editing/Colour Grading: Malkasten Music: Florian Machek-Tomasch

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A McDonald’s store made of gingerbread is something you will only see on Christmas. With this particular attention to detail, Friendly Fire created a winter wonderland as the perfect warm-up for the holiday season. The gingerbread store also serves as an advent calendar, promising a surprise or two – all, of course, made of gingerbread.

For the first time, the entire advertising material – TV, print and POS – was produced using a game engine: The Unreal Engine from Epic Games. “This real-time technology delivers the highest level of flexibility in creating sets and finding the best camera movement because we no longer need to struggle with render time. This is real value for both 3D artists and creatives,” says Roman Saravia, Head of Innovation at Friendly Fire (3D/CG work: Friendly Fire, Image Editing/Color Grading: Malkasten, Music: Florian Machek-Tomasch).

We are an animation studio specialized in 3D and 2D animation, character design, visual effects and post production. Our team of creatives, 3D artists and tech geeks works on advertising and art projects for clients around the globe for small and big budgets.

 
FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria

FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria