Onto the market with no less than top model Toni Garrn comes a modern capsule collection. Authenticity, Responsibility, Nonchalance - a positive and open look at the world - all this lies in the new all-star cooperation between TOM TAILOR and Toni Garrn. PROFASHIONAL takes on the responsibility of translating everything the collection and cooperation stands for into media. In photo, film, and social media, the Berlin creative agency PROFASHIONAL masters the bridge between international glamour and Hanseatic values.
A reduction to core importance, authenticity and natural radiance - PROFASHIONAL relies on Toni Garrn's personal traits instead of spectacular scenery, and manages not only to hit upon the current media Zeitgeist, but also to place the contents of the collection in the perfect light.
"Toni Garrn stands for the modern woman. Her natural manner, her relaxed yet still professional way of working, and her high level of social engagement in the world make her a brand ambassador who brings much more than just a pretty face. Toni values authenticity, self-awareness, and joie de vivre - this is the thought behind the collection "Toni Garrn x TOM TAILOR". And this is exactly what we wanted to show in our photos and our campaign film for Tom Tailor,“ said Managing & Creative Director Rebecca Rupcic.
The capsule collection „Toni Garrn x TOM TAILOR“ is part of the "SAY YES" campaign by the Hamburg fashion company, which is supposed to inspire a positive view of the world. Value, authenticity, and self-awareness instead of extravagance and production. A Hanseatic cooperation with international brilliance!