10.11.2014  •  Advertising NEWS

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What has football star Steffi Jones been waiting for? The ALLIANZ spot by ELEMENT E helps her on her feet

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ELEMENT E FILMPRODUKTION GMBH

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Director Isa Prahl teamed up with Hamburg film production company ELEMENT E and client ALLIANZ on a shoot with German football legend Steffi Jones. What is Steffi waiting for? She lets the camera know that she definitely isn’t waiting for her dream prince. No the spot with the out and proud lesbian, “who grabbed her princess quite a while ago”, is working on something far more important than gender stereotypes. She is concerned with pensions, after all “if you sit around waiting, you will lose out on money” is the motto of the spot. The agency was Ogilvy & Mather.


About - Stephanie Ann "Steffi" Jones
(born 22 December 1972 in Frankfurt am Main) is a retired German football defender. She now works as a football administrator, and was in charge of organizing the 2011 FIFA Women's World Cup in Germany. She scored nine goals in 111 caps for the German national team between 1993 and 2007. In March 2007, she retired from the national team and in December 2007 she announced her retirement from active football to become president of the organisation committee of 2011 FIFA Women's World Cup. In August 2007, Jones' autobiographical book 'Der Kick des Lebens' (The Kick of Life) was released. She is currently studying to obtain her coaching license at the German Sport University Cologne. She came out publicly as lesbian in February 2013.[7] She married her girlfriend in June 2014. steffi-jones.de

 
ELEMENT E FILMPRODUKTION GMBH

ELEMENT E FILMPRODUKTION GMBH

 
ELEMENT E FILMPRODUKTION GMBH

ELEMENT E FILMPRODUKTION GMBH