BECK'S brewery developed the smartphone app 'Heroes of the Night', which turns WhatsApp group chats into a legendary comic.
An unforgettable night of partying with friends – WhatsApp's group chat is an integral part of the fun. Over the course of an evening, an archive of legendary stories emerges so often, most of which is unfortunately forgotten. Until now! With Beck's innovative "Heroes of the Night" app, every chat history can be turned into an original and individual comic strip. This idea was conceived and realized by Serviceplan Campaign International, Plan.Net Campaign and the Plan.Net Innovation Studio. Matthias SCHARDT c/o kombinatrotweiss-illustration was responsible for the comic illustrations.
The basic idea was to stage the history of a party night. To do so, Matthias Schardt illustrated more than 300 frames exclusively for the app. The app transforms each member of the group chat into a comic strip character: Up to ten different characters are available, plus environments and other features can be customized. The chat is uploaded and each text contribution is automated and assigned to a scene. This results in really entertaining contributions paired with visuals in the group chat. Each comic strip can be saved and shared.
"As a brand, we are constantly in search of new ways to connect with our consumers. For me, "Heroes of the Night" is an app where a combination of technological know-how and creativity leads to a highly relevant consumer experience," says Susanne Koop, Marketing Director Germany Anheuser-Busch InBev.