Year after year, the creative brains behind Google seem to be getting more and more comfortable in Cannes. And each year they are expanding their territory at the already crowded beach. What used to be the privilege of a few selected top creatives during Cannes Lions (a free sun lounger with free drinks on the beach, thanks to sponsoring by various production companies), is now available to almost everyone – and very popular, as you can imagine. The only exception was that Google didn’t serve any alcohol – they are obviously keen to keep their clean image. There seems to be a little gap in every matrix after all.
But it wasn’t the deck chairs that attracted us; it was illustrator Anthony Burrill, who designed Google’s trade fair stand all by himself this year. T-shirt prints, Google glasses, Lego stand…. The Google area looked a bit like a fun fair, which appealed greatly to the audience. GoSee was particularly excited about the open-air seminars. We asked Anthony Burrill, who you may already know from his 2010 collaboration with Happiness Brussels on the oil catastrophe in the Mexican Gulf, how his partnership with Goggle came about plus a few other intriguing questions…
When did you hear about the commission?
In February 2014 when Google called me. It was pretty exciting; I couldn’t believe it at first.
Are you satisfied with how your designs have turned out?
I only arrived yesterday – a little late to be honest. I’m sure you could already tell from my reaction, but I’m thrilled with how it looks in its final construction. I love it.
Is this the biggest job you’ve ever taken on?
What do you think? Of course it is, absolutely. It was a huge project that was tons of fun. I’d do it again in a heartbeat.
Why do you always use uppercase lettering?
That’s due to the printing process I started with and that I still prefer to employ today. The printer, Adams of Rye, I work with just has upper case letters and I simply stuck with it.
How did you get into illustration?
Kind of by accident actually. But in the end I studied at the Royal Academy of Art in order to experiment. As you can see, I’m not 25 anymore… At some point I sold my first phrase as a poster on my website and then it all took off from there.
Do you come up with all of the phrases yourself?
Yes for the most part. Often people send me phrases they want me to print for them, but that doesn’t really feel right. It’s not how this works. Even though I have to admit that my wife coined one of the phrases I ended up printing. She always says: ‘I like it. What is it?’. I simply had to print that one. But it’s not always easy coming up with new material, as they have to fit into a very limited space.
Check out our photos to see what he chose to show at Cannes, ‘ten simple strategies to lead a happy and creative life’ for your viewing pleasure on GoSee
About: Graphic artist, print-maker and designer Anthony Burrill is known for his persuasive, up-beat style of communication. His work is held in the permanent collections of the Victoria and Albert Museum in London, the Cooper-Hewitt National Design Museum, New York and has been exhibited in galleries around the world including The Barbican, The Walker Art Centre and The Graphic Design Museum, Breda. In 2012, he made his first foray into curating with the exhibition Made in L.A. - Work by Colby Poster Printing, at KK Outlet in London. Burrill is perhaps best known for his typographic, text-based compositions, including the now famous ‘Work Hard and Be Nice to People’, which has become a mantra for the design community and beyond. Burrill was born in Littleborough, Lancashire. After studying Graphic Design at Leeds Polytechnic he completed an MA in Graphic Design at the Royal College of Art, London. He now lives and works on the Isle of Oxney, Kent. anthonyburrill.com