Coca-Cola shows just how multifaceted Switzerland is with the largest puzzle in the country. FREDINKO c/o VISUALEYES ARTISTS created unmistakable illustrations for each canton, assembled to form a picture the shape of Switzerland.
A label was dedicated to each canton. To launch the Fredinko/Coke Summer Edition, a record was set in the hall of Zurich's Hauptbahnhof railway station: the entire map of Switzerland in Fredinko look on 360 square meters consisting of more than 10,000 pieces. Of course, Fredinko was at the event to sign individual puzzle pieces for guests, who were allowed to take them home. 'To recreate Switzerland in all its facets on such a large surface was a once-in-a-lifetime opportunity for me. The fact that we set a Swiss record with the project is the cherry on top,” says Fredinko.
Fredinko was born in Zurich where he grew up well-protected in the midst of mountains, lush grass and round flat cow patties in wonderful Glarnerland. As a 14-year-old, he began to draw for a local newspaper. He finished his education as graphic artist at the advertising agency JWT in Zurich. He then worked several years as art director for different advertising agencies in Switzerland but also abroad. This was followed by seven years as Creative Director for the agency TBWA, Zurich. Today, he works as a freelance art director and illustrator.