26.03.2024  •  Advertising NEWS

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SVEN JACOBSEN photographs ‘To Passion’ - the new RADEBERGER PILSENER campaign for Ogilvy Frankfurt

The popular RADEBERGER PILSENER beer has received a complete facelift for the brand logo and packaging plus a new claim. The focus of the campaign is on a TV commercial, which Ogilvy realized in Dresden together with the production company Bears Calling. The stills came from SVEN JACOBSEN.

In the campaign, the brewery celebrates people who pursue their individual passion while enjoying their lives to the fullest. “The images we have chosen for our new communication capture our new brand philosophy: Do what is important to you, what gives you a personal sense of purpose and fulfillment. Do this with all your heart and the greatest passion. That’s what makes life a pleasure,” Head of Marketing Marco Domogalski tells us.

The campaign film is flanked by OOH motifs as well as measures for partners in retail and the restaurant and hospitality industry.
 
GoSee : svenjacobsen.com

 
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