Fashion • 453 News

FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

FASHION 70SEVEN produces the Spring/Summer ‘24 campaign for Italian shoe brand BAGATT … and is coming to UPDATE-24-BERLIN as an XXL exhibitor

26.03.2024 • In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.

From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.

Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.

70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands,...

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FASHION ANTHROPOLOGIE collection with model Gwen Van Meir, photographed by Jon STARS c/o ALYSSA PIZER MANAGEMENT

26.03.2024 • For ANTHROPOLOGIE, Jon STARS c/o ALYSSA PIZER MANAGEMENT staged model Gwen Van Meir on a tennis court clad in the new casual collection. The Swiss-American model, who grew up in the US, has appeared in global GUESS campaigns and magazines such as Wonderland, Numéro, Harper’s Bazaar, Vogue and L’Officiel.

The photographer, who lives in LA, works for clients such as Dr. Martens, Ralph Lauren, Aerospostale, Lululemon, Urban Outfitters, 3x1, Carbon38, PacSun, Huffer, With Jéan, Harper’s Bazaar, Jason Wu Eyewear, Reebok Classics, Axe or Cointreau.


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FASHION OLD NAVY - new collection photographed by Caitlin MITCHELL c/o ALYSSA PIZER MANAGEMENT

26.03.2024 • Caitlin MITCHELL c/o ALYSSA PIZER MANAGEMENT photographed for OLD NAVY (Gap Inc.). Since February, American fashion designer Zac Posen has been Creative Director of Gap Inc. and Chief Creative Officer of OLD NAVY. We can hardly wait to see the looks he has in store for us.

Gap Inc. is the largest specialty apparel company in the United States, with a portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta.

Alyssa: “Caitlin is a fashion and beauty photographer. Her work has been described as emotionally arousing, evocative and sensual. Caitlin’s style of shooting has been noted for her studio lighting, use of natural light, as well as her documentary style approach to fashion photography. She skillfully captures authentic emotions of her subjects across a spectrum of sizes, shapes and ethnicities to create expressive and memorable imagery that makes a lasting impression.”


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FASHION 'East coast classic meets west coast casual’ - the new JOHNNIE-O collection, photographed by  Spencer Wells c/o ALYSSA PIZER MANAGEMENT

25.03.2024 • JOHNNIE-O was founded in 2005 by John O’Donnell and is an American lifestyle brand, combining east coast classic with west coast casual in a comprehensive range of apparel and accessories. Brought on board for the laid-back look of the latest collection was Spencer Wells c/o ALYSSA PIZER MANAGEMENT.

Launched for the first time now was a womenswear collection. “Our female customers have long been an essential part of the johnnie-O brand identity and journey, and we have crafted this capsule collection to honor and celebrate her – her personal style, her lifestyle, and her integral role in our community,” says John Collins, CEO of johnnie-O. “With this collection, we will offer women the same quality, attention to detail, and superior fit that they have come to expect from our men’s and boy’s lines.” 


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FASHION Stephanie Widmann, Head of Brand Identity at SELECTED in Copenhagen, is supporting our GoSeeAWARDS Jury - and looks forward to fresh talent

22.03.2024 • We are delighted to announce that Stephanie Widmann, Head of Brand Identity at SELECTED, is supporting the GoSeeAWARDS Jury this year. For the Danish label, she is responsible for branding and visual concepts. SELECTED FEMME/HOMME is part of BESTSELLER, a family-owned Danish fashion company founded in 1975.

“After being responsible for all ESPRIT shoots for nearly a decade, I began working freelance in 2016. For five years, I supported international brands and creative agencies with casting, art buying, strategy and visual concepts, until I received the job offer from Denmark in 2021.” Stephanie Widmann.

Since that time, Stephanie and her team have been working on the visual identity of SELECTED and on initiatives such as STORIES, which was launched just last year on selected.com. STORIES grants a glimpse behind the scenes of photo shoots while showing the faces behind the brand in editorials, and is focused on – as the name suggests, storytelling.

Stephanie Widmann, Head of Brand Identity, comments on the new section : “Storytelling is a crucial part of brand building. In a highly...

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