Agencies • 370 News
GoSee – the global PR office for the creative industry
PROD ‘Kala : the Pursuit of Artistry’ - ELEMENTS PRODUCTION SERVICES produce the TILFI Kala campaign spot in a traditional Indian theater - and meet ELEMENTS at UPDATE-24-BERLIN
04.04.2024 •
Filmed in a vintage performing arts theater, the TILFI Kala campaign spot produced by ELEMENTS follows a theatrical troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
“The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.”
Founded in Banaras in 2016, TILFI is aimed at bringing the beauty and cultural wisdom of this age-old craftsmanship found in Banaras to the world : “With our range of handwoven textiles and handcrafted products, rooted in the region’s artisanal traditions, Tilfi preserves heritage while fostering a strong sense of cultural identity and pride.”
The name of the TILFI label is inspired by a Banarasi weaving technique, where three colored yarns run continuously without a break. It stands for the three ideals of company founders Udit, Aditi and Ujjwal : “Pure – we use only natural materials in our products to ensure lasting quality and luxury. Handmade – every...
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AGENCIES ‘The Sweet Smell of Crypto’ - ANALOG / DIGITAL produces the animation ‘Le Crypt Eau de Parfum’ for POSTFINANCE
04.04.2024 •
Can you smell that? That’s the sweet smell of Le Crypt Eau de Parfum. The scent of crypto has just been created with the aid of artificial intelligence. So don’t miss your chance to get one of the 1000 Le Crypt Eau de Parfum bottles for free at participating PostFinance banks.
In close cooperation with Jung von Matt Switzerland and Abra.Network, ANALOG DIGITAL produced an animation as part of the launch campaign for a new cryptocurrency trading offer of the PostFinance bank.
“Our perfume is one of the most extraordinary fragrances in the world. It is based on the values of PostFinance and the interpretation of an AI – made, for instance, of ingredients such as bergamot, mint and lavender, which symbolizes trust and security. Le Crypt Eau de Parfum immerses you in the new and unique scent of crypto.” POSTFINANCE, Switzerland.
More interested in owning crypto than what it smells like? Then buy 100 US dollars worth of crypto from 21 February to 30 April 2024 and automatically participate in our giveaway with a chance at one of three Bitcoins.
GoSee : postfinance.ch/////kryptohandel
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AGENCIES ‘Find Your Rhythm’ – Tim ADORF c/o CLAUDIA BITZER photographs the ADIDAS Spring/Summer 2024 campaign
04.04.2024 •
Tim ADORF c/o CLAUDIA BITZER photographed the Spring/Summer 2024 collection ‘Find Your Rhythm’ for adidas. The photos, with a focus on running and lifestyle, were shot with analog and digital cameras in three locations in Barcelona.
CREDITS
Production Altiplà Films
Creative Director Sean Matthew Tucker
Producer Theodore Salame
Hair & Makeup Hanna Liepkova
Model Eli B, Lea Marks, Marcel
Photographer Tim Adorf c/o Claudia Bitzer
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AGENCIES NEW : KATY NIKER, Photo Agent & Producer, London, presents the captivating NETFLIX campaign ‘3 Body Problem’ by photographer Matthias Clamer - and meet Katy Niker at her booth during UPDATE-24-BERLIN
30.03.2024 •
We are delighted to welcome internationally recognized agent and producer KATY NIKER as a new GoSee Member. She represents photographer Matthias CLAMER, among others, exclusively in Europe and presents us his campaign for the new NETFLIX series 3-Body Problem to kick things off.
3-Body Problem is an American science-fiction TV series, created by David Benioff, DB Weiss (known for Game of Thrones) and Alexander Woo. It is an adaptation of the Chinese novel ‘The Three-Body Problem’ by Liu Cixin. The series debuted on NETFLIX on 21 March 2024. Filming, including marketing materials, took place in London – and responsible for concept, artistic direction and execution was the entertainment marketing agency IGNITION, based in Los Angeles and London. Ned Berger, from Netflix Global Creative Marketing, was in charge of the project.
Meet KATY NIKER in person at UPDATE-24-BERLIN.
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PROD ‘Aamod : A Vedic Resonance of Joy’ - ELEMENTS PRODUCTION SERVICES produces the campaign commercial for ANAVILA … and meet ELEMENTS as an exhibitor at UPDATE-24-BERLIN
30.03.2024 •
Indian fashion label ANAVILA embodies traditional simplicity at its best. The prints, patterns, and designs of Anavila are pleasantly minimalist and synonymous just as much with class as timeless elegance.
For the AAMOD collection, Director Akshay Sharma filmed the commercial presented here, which was produced by ELEMENTS Production Services.
“The making of Aamod is deeply rooted in the romantic prose and poetry of 17th-century Rajasthan. Whether as exquisite embroidery, or carefully chosen appliqué motifs, an entrancing narrative of Mother Nature – and her celebration of the seasons that evoke the romance of the Nayikas, against the abundance of Bundi’s flora fauna, peacocks, birds and deer.
The collection, a melange of lehengas, saris and kaftans, are offered in a patina of hues-turquoise, berry, yellow, peach, ivory – all reminiscent of the ancient Bundi frescos. The metallic kaftans in linen zari weave rely solely on the zari being the shimmering heroine of this silhouette. With no deep colors and ostentatious surface ornamentation, the collection is an homage to a world of...
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