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Themed upon the topic of ‘AI MEETS REALITY’ this year, both the works submitted as well as thoughts on the subject have been quite interesting indeed. We have a few voices from our 20 lucky shortlist artists for you :

Steve Marais : A.I. MEETS REALITY, A MATCH MADE IN HELL // BY STEVE MARAIS “The romance between Artificial Intelligence and Reality is, in my experience, doomed. While AI has made strides in enhancing creative processes, it struggles to replicate the depth and authenticity of human expression. Let’s imagine AI and Reality both swipe right for each other.

Their initial chats are flirty, but not filthy (AI doesn’t allow that), and they plan a date. AI arrives at the café ready for everything, with meticulous conversation topics and data-driven icebreakers. Reality, however, shows up with humor and spontaneity, and an unpredictability that soon freaks out AI. Prompts go awry, despite AI’s best efforts to predict Reality’s preferences.

The date quickly takes a turn for the worse. AI’s calculated approach to romance clashes with Reality’s desire for passion, leading to awkward silences and misread cues. At the heart of AI’s rendezvous with Reality is its ability to assist in generating content, from music and art, to legal jargon and code. While AI streamlines the creative process, it often falls short of capturing Reality’s creative essence, rooted in personal experiences, emotions, and cultural influences. AI is also pretty boring. Reality tries to spice things up a bit, but suggestive language is strictly forbidden. Sensitive topics are blocked, aimed at protecting Reality from ‘inappropriate material’.

AI’s ecosystem is developed for ‘responsible use and inclusivity’, often at the cost of creativity and spontaneity. As the date sours, Reality becomes concerned about safety. Is AI potentially creepy? The question of AI’s danger is complex. While AI itself isn’t inherently dangerous, its development, deployment, and regulation pose potential risks. Mass job displacement due to AI-driven automation is a significant concern, particularly for workers in creative, administrative or routine-based jobs, potentially exacerbating catastrophic socioeconomic inequality. Data privacy is also a huge concern; AI relies on vast data mining.

As the evening comes to an end, it becomes increasingly clear that AI and Reality are, sadly, fundamentally incompatible. (ChatGPT actually assisted in writing the above.)” 


Monica Menez : “I began an exciting chapter about a year ago: I started to explore artificial intelligence, and particularly, images generated with AI. I set out to use this innovative technology to expand my own visual language.

As an artist with a minimalist style, I searched for ways in which AI could aid me in bringing my visions to life in new and unexpected ways. I got mixed results at first. Some of the early images I generated with AI were far from what I would call minimalist imagery. They were either overladen or failed to achieve the feeling of simplicity and clarity I had been aiming for.

However, with a little patience and relentless fine-tuning, the AI started to create works that were similar in style to mine. Meanwhile, AI has become a part of my creative process I wouldn’t want to do without. It enables me to push boundaries and take my artistic vision to levels which had seemed impossible until now.”

Sibesiech : “In today’s world, where digital and real worlds are blending, the combination of artificial intelligence (AI) and traditional crafts is creating innovative art forms that change how we see everyday things. A striking example is the use of advanced AI by Midjourney to represent food in a style reminiscent of crochet crafts.

These images, from burgers to tomatoes, not only celebrate the diversity of our food but also showcase the creative potential of combining human and technological efforts. By merging AI with the art of crochet, we receive visual masterpieces that define a new aesthetic: tasteful and stylish.

They encourage us to think about the relationship between technology and craftsmanship, as well as between artificiality and authenticity. These works demonstrate how AI can push creative boundaries without losing the warmth of handmade art.”


Grit Wolany : “‘Buy myself flowers’ explores new visual languages of generative AI. Is it possible to find new interesting aesthetics besides the stereotypical AI look?”

“I am a visual artist exploring the area of generative AI based on curiosity, serendipity and playfulness. It’s all about experiments, exploration and observation. I develop my own techniques, processes and feedback loops in ‘collaboration’ with the algorithms and thus find unexpected subjects, details, tranquility, and beauty in the data. Everything in my life is source material.”

Find further thoughts on the submitted projects as well as exciting descriptions on our GOSEE AWARDS PUBLIC VOTING page. We can’t wait to see who you pick : gosee.news/awardsportfoliospublic .
 
24.04.2024 show complete article

It is with great pleasure that we welcome Emma Modler, top Art Buyer from London, as a member of our GoSeeAWARDS Jury – who will be attending UPDATE-24-BERLIN personally on 18+19 April 2024. Many of you may know her from The&Partnership in London where she was Head of Art Buying and responsible for the international campaigns of high-profile clients including Toyota, Natwest, Argos, British Gas, The Prince’s Trust, Mars, Lexus, and many more.

Emma is always in search of new talent that perfectly fits the brief for her projects. She has set out to do things differently, raise the bar with heart and soul, with the daring ambition to facilitate fearless creativity. We are delighted to introduce Emma and her new project here on GoSee – and, of course, had a few questions.

How did you get into art buying and how long have you been working on international campaigns as an art buyer/art producer? I fell into the world of advertising at the early age of 18 and was lucky enough to work with one of the industry’s leading art buyers, who gave me the grounding and training that has carried me through all these years of working as an art buyer and producer in many of London’s leading agencies.

What still makes your job so exciting for you? I love sourcing and commissioning talent for each project. And I still get a real buzz from being on set and seeing the production coming together. I feel very privileged to work with so many talented and creative people.

And now it’s time for something new. You have just launched your own business, The CoLab Association for art buying and production services. Can you tell us a little more about it? We are a small art production agency with the ambition to break the mold and facilitate fearless creativity. Backed by an efficient and agile model, our bold vision is to be the leading agency for art buying and production that fosters creativity and excellence in the industry.

We’re building a culture of collaboration, where attention to detail, creativity and dedication are our driving forces. Bringing together years of experience and a network of creatives to deliver our clients’ creative vision.

It’s all in the name – collaboration is everything. We’ve built successful relationships with clients and creatives, allowing us to connect the dots and bring clients the best and emerging talent for every project. As mentioned above, our team is agile, able to work at pace and adapt to the needs of each brief.

The CoLab Association offers you services including : art consultancy - artist research & commissioning - photography/footage research - post production - full-service production - on-set project management - CGI & illustration - animation…

You will definitely find out more about Emma and her new agency when you meet up for a personal conversation with her at UPDATE-24-BERLIN.
 
10.04.2024 show complete article

Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS  and looking forward to inspiring artwork. You can still submit a project or a spread on the topic of ‘AI Meets Reality’ free of charge through 12 April. And you can meet the art producer in person at UPDATE-24-BERLIN. Specialized in jewelry, watches and accessories, her clients include Maison CARTIER, among many others.

Publicis Luxe embarked for CARTIER on an imaginary voyage across the starry night… This international campaign showcases all the iconic jewels of Maison CARTIER: from the legendary Tank watch, to the Love ring, spread around 16 animated capsules, and a series of dreamlike images. The magical campaign was shown in stores, on Maison Cartier’s digital platforms as well as in print, digital/3D, and shop window displays.

“Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the Maison’s creations. Beckoning us to follow, as it masterfully weaves the precious links that bond people and places, spreading a festive spirit around the world.

Whether it’s at the top of a mountain, above the clouds, the Place Vendôme in Paris, flying over a frozen lake, gliding down a snowy slope surrounded by fireflies, crossing an ocean of clouds, or getting lost in the heart of a forest of Christmas trees illuminated by fairy light, this magical journey transports us to moments of enchantment and pure magic.”

PUBLICIS LUXE
Executive Creative Director: Jasmine Loignon
Associate Creative Director: Adrien Cussonneau
Copywriter: François Pelce
Art Directors: Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle
Associate General Manager: Amandine Ribeiro
Commerce: Iris Decoux, Sara Tazekrit, Valentine Guigou
Post-Producer: Laurence Lévy
Art Buying: Véronique Bataille, Christine Bouffort, Beatrice Kagan
 
10.04.2024 show complete article