27.04.2011  •  Agencies NEWS


PHOTO & ILLUSTRATION AGENCY •  Agent Molly & Co : Sven PRIM and Sanna LINDBERG with surreal visual worlds and stories outside of the frame

Sven PRIM got his first advertising jobs while he was still at photography school. Having graduated he was immediately taken up by the Molly & Co agency, he moved to Stockholm and began working fulltime as a photographer.

His portfolio of famous clients has been growing steadily ever since: ATG, Aftonbladet, RFSU, Polar Music Prize, Nokia, Handelsbanken, TV3, Norrmejerier, Metro, Riksgälden, Folkoperan, Apoteket, Hunt, Kikkoman and many more.

Sven describes himself as a real technology geek who loves to create strange and surreal situations. Something clearly visible in his image creation, which he himself has given the epithet ‘manipulated pictures with a twist’.

He is equally skilled both as a photographer and a retoucher and discovered early the fantastic opportunity that post production can present for creating an extra dimension of images.

Many people think that a photograph's truth is compromised in post but Sven doesn't agree at all. ''The concept of truth is completely subjective. I believe that a picture is always manipulated, regardless of how it is taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. I am very up-front about how my pictures are created.''

Big cities have always been a source of fascination for Sanna LINDBERG. She often uses elements of urban imagery as backdrops in her photography. "I like it when the city and its inhabitants merge together", she says. "When humans make impressions on their environment which in turn affect the people".

Sanna is a true vagabond and has been travelling much of her life. At the age of 15 she lived with her family in India. That was also, where she picked up an interest in photography. Sanna's artistic ambitions led her to Paris where she first studied film and then began working as a photographer’s assistant.

After seven years in France, a few longer trips to Argentina, Australia, South Africa and Tokyo, she is now based in Stockholm.

Sanna has a strong sense of colour and form and her imagery is sensual, poetic and sharp. She succeeds in capturing the simple and spontaneous, whether she is photographing people, food or interior design.

"My photography has gone from a quite gritty documentary style to still life. Whatever I am working with, it is always important to first put things in a context and then let the story continue outside the given frame".