27.06.2010  •  Agencies NEWS


PHOTOGRAPHER •  Darius Ramazani : new image for ÖGER TOURS holidays and happy shopping - the new BERLINER SPARKASSE loans campaign

In September 2009, Darius Ramazani photographed the new ÖGER TOURS tour operator image campaign on the South-western Turkish Mediterranean Sea coast.

The brief: to move away from the image of a package holiday provider and towards that of a tour operator that offers individually tailored active holidays. Creative Directors Thorsten Müller (Art) and Marc-Oliver Drescher (Text) came up with the concept for the campaign.

The motifs depict holidaymakers, such as a couple on the beach, a mountain hiker and a woman enjoying a massage, as well as locals that want to show tourists their country: a fisher on a boat and a storyteller in a tea house.

Travellers need no longer decide between the beach and mountains. Turkey can offer an energetic morning mountain walk followed by a relaxing afternoon on the beach. The new Öger Tours image campaign can be viewed here on GoSee as well as on www.ramazani.com.

The new BERLINER SPARKASSE ‘I have no regrets’ campaign captures the feeling of realising a personal dream by treating oneself to that special purchase.

Darius’ black and white motifs depict a woman lovingly embracing a column at her new home and a man stroking his old timer as if it were his lover.

‘Finance with added feel-good guarantee’ is the property and car loan’s claim. The Publicis agency of Berlin supervised the campaign, which they developed for the Berliner Sparkasse’s online image and external advertising.

PETRA Rodeck c/o GoSee member OPTIX carried out the styling and SORAYA Aurad c/o GoSee member BASICS perfected the hair and make-up.