27.02.2012  •  Agencies NEWS


Rockenfeller Göbels : SEVENS opening campaign, EVONIK beauty campaign, stars for the ZDF TV channel and Reporters Without Borders

Sabine SCHEER photographed the campaign pictures for the re-opening of the SEVENS department store, located on the famous Königsallee in Düsseldorf.

She was also in charge of the product styling, which was subsequently composed into people and faces by Stefan Kranefeld in post-production. The agency in charge was Butter, Berlin.

Photographer Andreas ANDRE realised a 13-motif beauty campaign for major international company EVONIK. The supervising agency was Eudenbach & Behrend in Düsseldorf. Katja Lorsbach was in charge of the casting, while Diana Galante took care of hair & make-up.

Thomas RUSCH shot a campaign featuring famous German actors for the ZDF TV channel. The four poster motifs are adorned by actors Armin Rohde, Anna Loos, Anja Kling and Katharina Wackernagel, all of whom are promoting the second-largest public TV station in Germany.

The ad motifs, which are being used in 15 German cities at overground and underground stations (among others), show the celebrities in large-scale format in their respective roles. By means of posters, radio adverts and a trailer campaign, the TV channel is advertising the new 'TV film of the week' series and promotes six productions in particular. The supervising agency was Leo Burnett in Frankfurt.

Michael HAEGELE portrayed internationally controversial politicians for 'reporters without borders'. For this project, he 'morphed' illustrations onto balloons, which he photographed prior to the special effect. The post-production was also in the hands of Michael. DDB Tribal Düsseldorf produced the motifs.

Founded in 1985 in Montpellier, France by a handful of journalists, 'reporters without borders' has grown into a global human rights organisation since.

A network of over 140 correspondents, nine divisions and three offices fight for freedom of speech and opinion all over the world, researches and documents violations of human rights and supports persecuted journalists and media.

Reporters Without Borders