“Backbone can be recognized on the wrist.” Precisely where the ‘Iron Walker’ from WEMPE is worn – a watch series reminiscent of the iron walkers in the dizzying heights of turn of the century New York’s steel construction sites. The new campaign for Gerhard D. Wempe KG was photographed by Hamburg-based stills photographer DIRK WEYER.
The motifs were created in cooperation with the agency von Buchholtz, based in Hamburg. Creative Direction was in the hands of Björn von Buchholtz and Heiko Freyland.
Gerhard D. Wempe KG is a German jeweler based in Hamburg. Founded in 1878 as a small watchmaker workshop, Wempe Jewelry now stands for an exclusive selection of finest quality watches and dreamlike pieces of jewelry. The family-owned company is now in its fourth generation and operates 34 stores and brand boutiques, 26 of which are in Germany. In addition to branches in New York, Paris, London, Vienna, Madrid, and Beijing, it is also represented on the cruise ships Europa and Europa 2, ranking it among the top ten in the watch and jewelry industry.
GoSee: wempe.com & vonbuchholtz.com or wempe.com////die-neue-iron-walker