10.09.2019  •  Photographers NEWS

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'Because I am a girl' – a personal project by Julia Marie WERNER C/O WILDFOX RUNNING for the 50 Year's BFF exhibition in Hamburg starting 20 September

“This work will be shown during the 50th anniversary exhibition of BFF in Hamburg, starting on the 20th of September. Girls can design, drive, repair, and photograph cars just like boys can. A girl can do everything exactly like a boy can. Good, successful, go-getting girls prove they’re just like boys. Stop! What? Who says girls have to prove they’re the same as anyone who is not like them? A girl photographs cars with her eyes, her emotions, her creativity. Just because that doesn’t look like the photos of photographer Y, who has already rocked X number of Mercedes and BMW campaigns, doesn’t make it irrelevant. Are not over 50% of potential customers women? Should not at least as much advertising be created by women as well? “Because I’m a girl” means to me taking photos of things I see because I am who I am, not because I want them to look like the latest campaign by some man. And yet, the temptation is always great to fit into a known scheme. Don’t appear too soft, don’t show too much emotion or talk with a high-pitched voice. Actually, it should read “Because I am who I am”, but “girl” describes me well enough.”

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 
WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'