14.02.2017  •  Photographers NEWS


Transportation •  'Leading a new era of luxury mobility' - Patrick Curtet photographs the launch campaign for Californian LUCID AIR

Californian electric car start-up LUCID MOTORS just revealed its first model, the Lucid Air. Transportation photographer PATRICK CURTET had the honor of producing the campaign photos which truly reflect the spirit of the vehicle.

Derek Jenkins, Vice President of Design promises future drivers and owners a luxury interior combined with a sporty driving feeling. Production of the vehicle will already start in 2018. The Lucid Air target group are fans of the luxury sedan segment. Lucid Motors identifies four core competences of their approach: electrification, autonomous driving, connectivity as well as ride sharing.

The Lucid Air has been developed by the engineers with precisely these capabilities in mind, which will “Lead in a new era of luxury mobility,” as the claim of the young company goes. The campaign presented on GoSee was developed by Patrick Curtet in close cooperation with Derek Jenkins, and support from, as Patrick puts it, a “great” team.

LUCID AIR on Lucid Air: “As a group of passionate engineers, designers and other professionals, we are putting the Lucid philosophy to work. With the guiding principles of user-focused design, advanced technology and premium craftsmanship, we are fully utilizing the unique performance and packaging benefits of an electric vehicle. The result is an experience that is effortless, intelligent, and personalized. An experience unlike any other on the road.” lucidmotors.com