FRANK LÜBKE photographs for FX teeth brand ALPHABITE. The brief was to stage the around 50 different FX teeth models as dramatically as possible – some of which with catchy names such as ‘Beasty Hole’, ‘Creeping Evil’, ‘Hunter´s Claw’ or even ‘Witch Bitch’. The shoot was created for the agency Yuper in cooperation with make-up artist Birger Laube and Sabeth Kelwing Jimenez. The campaign motifs are appearing as posters, ads, social media and, of course, in the online shop.
We read about the idea of launching a business you can sink your teeth into on the alphabite website: “Susi, founder of alphabite, has always been passionate about dressing up everywhere she goes. As a dental laboratory master, she’s used to working for dentists and with professional dental plastics. When she met Esther, the two decided to create customized teeth for themselves. In 2019, the ‘Zahnspektakel’ project was founded, which is German for ‘Tooth Spectacle’. From that point on, Susi and Esther made creating FX teeth their profession. Getting to produce FX teeth every day is simply the greatest for both of them. They couldn’t think of anything better – except for expanding ‘Tooth Spectacle’ and making it even bigger and more international. Following through with these ideas and plans has paved the way for their new FX teeth brand alphabite.
Alphabite produces teeth that are manufactured by dental technicians according to the highest standards of craftsmanship with the highest quality materials. Each dental prosthesis is individually tailored to the customer’s dental impression. That makes them comfortable to wear for any length of time. They can also be easily removed and replaced.”
So you’re more than welcome to stop by and get individual pearly whites of your own – GoSee : alphabite.de