“For some, luxury is a status symbol. It’s something you keep pristine, untouched, separate from real life. For us, luxury means so much more. It inspires us to embrace who we are, to appreciate the little things, to pursue our wildest dreams. From the vehicles we design, to the roads we travel down, it’s at the heart of what we do. Because luxury should be real. Luxury should be enjoyed. Luxury should be lived in.” INFINITI.
The “Luxury Should Be Lived In Campaign” was photographed for INFINITI by Anton WATTS for the agency Crispin Porter Bogusky with the Q50S in the lead role.
“Four different cars, four different 'days in the life of' stories, each with talent, together with eight supporting videos for social, soon to be released.” Anton Watts tells GoSee excitedly. To produce the campaign, Anton and his team took it to New York City, Montauk and Los Angeles. GoSee : infiniti.ca